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TCL FFalcon Partners with Affinity to Offer Programmatic Ad Access Across its Smart TV Ecosystem in 160+ Countries
By integrating directly with TCL’s expansive Smart TV interface and streaming channels, Affinity will channel premium global advertising demand into TCL’s ecosystem. With streaming having captured over 42% of all U.S. TV viewing time in 2025 according to Nielsen, this partnership unlocks highly engaged audiences for advertisers. The alliance not only maximizes the value of TCL’s premium inventory but also firmly positions Affinity as a key strategic demand partner in the fast-evolving living room economy.
The collaboration leverages industry-standard protocols to facilitate seamless ad delivery through automated, auction-based ad buying that gives media buyers real-time control over where and how their campaigns run, providing advertisers access to premium inventory across TCL’s massive global footprint. TCL’s inventory is made available via programmatic deals, giving buyers full control and transparency over their campaigns. This robust technical integration ensures that a high percentage of TCL’s available ad inventory is sold across its AVOD (Advertising Video On Demand) and FAST (Free Ad-Supported Streaming TV) channels, creating a streamlined pathway for global brands to reach high-value audiences in a brand-safe environment.
“Through this partnership, brands will now gain access to TCL’s premium touchpoints, paired with Affinity’s creative intelligence and AI-powered optimization,”
The partnership significantly expands advertiser access to TCL’s comprehensive TV ecosystem. Brands gain the ability to engage users across a diverse range of touchpoints, from the TV home screen, the first thing viewers see, to premium in-stream video slots and various other placements. This diversity provides advertisers with a wider spectrum of high-quality traffic options, ensuring their campaigns scale effectively across millions of households worldwide.
Advertisers benefit from TCL’s premium inventory delivered through Affinity’s creative platform, which provides rich, engaging, and high-impact ad experiences.
By combining TCL’s immersive hardware and Affinity’s creative and AI-powered optimization, brands can be assured their messages will cut through the clutter, resulting in a premium, non-intrusive experience that respects the user’s viewing journey while maximizing engagement metrics for advertisers.
Both companies share a vision to drive long-term value for the modern living room. As the CTV sector evolves, TCL and Affinity will continue to innovate at the intersection of hardware and advertising technology, creating a sustainable, value-driven environment that benefits brands, publishers, and global audiences alike.
About TCL and TCL FFalcon:
TCL specializes in the research, development and manufacturing of consumer electronics including TVs, mobile phones, audio devices, smart home products and appliances. Combining thoughtful design and innovative technology to inspire greatness, our lineup delivers must-have features and meaningful experiences. As one of the world’s largest consumer electronics brands, our vertically integrated supply chain, and state-of-the-art display panel factory help TCL deliver innovation for all. For more information, please visit: https://www.tcl.com
TCL FFalcon is a joint venture between TCL Electronics, Tencent, and Southern TV New Media. TCL FFalcon is responsible for the system development and global operation of TCL Smart Screens, providing premium content services such as video, applications, games, music, apps, and TV shopping experiences. TCL FFalcon has now developed into the world’s leading internet and AIxIoT service platform bringing great user experience in 160+ countries across six continents.
About Affinity Global:
Affinity Global is a leading advertising technology company building the intelligence layer for modern, privacy-first marketing. It empowers advertisers and publishers through AI-driven, cross-funnel engagement solutions, enabling brands to create meaningful consumer connections and helping publishers unlock greater monetization from their digital inventory.
As a unified ecosystem, Affinity brings together six specialized platforms- mCanvas, SitePlug, and VEVE for advertisers, and Yield Solutions, Opinary, and NucleusLinks for publishers, designed to seamlessly connect demand, supply, and intelligence. With a global presence across India, the US, UK, Southeast Asia, and beyond, and a team of 600+ experts, Affinity is shaping a more connected, efficient, and future-ready advertising landscape.
Learn more at https://affinity.com
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