Advertising is entering a new era where competitive advantage will come not from more data, but from better context. As AI systems evolve from passive tools into autonomous decision-makers, they are giving rise to agentic AI, systems that can automate and unify advertising channels and how decisions are made across them.

The Indian Premier League (IPL) has evolved into far more than a sporting event. For brands, IPL represents one of the most valuable opportunities to connect with audiences at scale. However, something fundamental has changed in recent years; IPL is no longer a single screen experience.

Monetization is a team sport, and to succeed, you need the right players on your side, working together. For digital publishers today – whether you’re an internet browser, utility app, OEM, or a niche content platform, the challenge isn’t about content quality. It’s about monetization. More specifically: how do you scale premium brand demand globally, without building a complex and costly in-house sales team?