Affinity x TCL

Enterprise native supply is advertising inventory built into products owned by large infrastructure companies: device manufacturers, browsers, operating systems, TV platforms and other access points. Because advertising is a secondary business for these companies, this inventory sits outside both the walled gardens and the open programmatic exchange. For advertisers, it offers incremental reach in high-attention, privacy-durable environments.

Commerce media is rewriting digital advertising combining first-party data and closed-loop measurement in marketing campaigns. Here is what marketers and publishers need to understand in 2026.

Monetization is a team sport, and to succeed, you need the right players on your side, working together. For digital publishers today – whether you’re an internet browser, utility app, OEM, or a niche content platform, the challenge isn’t about content quality. It’s about monetization. More specifically: how do you scale premium brand demand globally, without building a complex and costly in-house sales team?

For decades, search marketing was built around that behaviour. But that behaviour is starting to change. AI is shifting search from a list of links to a more conversational experience.

Advertising is entering a new era where competitive advantage will come not from more data, but from better context. As AI systems evolve from passive tools into autonomous decision-makers, they are giving rise to agentic AI, systems that can automate and unify advertising channels and how decisions are made across them.

The Indian Premier League (IPL) has evolved into far more than a sporting event. For brands, IPL represents one of the most valuable opportunities to connect with audiences at scale. However, something fundamental has changed in recent years; IPL is no longer a single screen experience.