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Affinity Expands its Business in Germany and Opens an Office in Paris
- German team grows with experienced hires from the country’s media and adtech industry
- New Paris office: Affinity brings its data-driven mobile and CTV offering to France
Berlin, June 6, 2026 – Global adtech group Affinity is significantly expanding its presence across the DACH region while accelerating its European growth strategy. Through its platform mCanvas, a leading provider of high-impact mobile and CTV advertising experiences, the company has filled several key leadership positions at its Berlin office. At the same time, Affinity is extending its European footprint with the opening of a new office in Paris.
Growing team in Berlin
Over the past several months, Affinity has strategically expanded its Berlin-based team to strengthen relationships with advertisers and agencies across Germany, Austria, and Switzerland.
Marc-André Stahl joins as Director SMB Sales, where he will lead the development of Affinity’s business with small and medium-sized enterprises (SMEs) and their agency partners. Stahl brings extensive experience serving this segment, having previously led SME sales operations across Europe as Head of SME Business Europe at Smartclip and RTL AdAlliance, where he established dedicated commercial offerings for mid-market advertisers.
Lennart Begerow has been promoted to Director Agency Sales, assuming responsibility for agency partnerships and media agency relationships for the mCanvas platform. Previously, Begerow served as Director of Business Development at Affinity. Prior to joining the company, he held senior sales roles at Teads and Otto Advertising.
Lena Bartl joins the team as Senior Client Partner, mCanvas. She most recently worked at ProSiebenSat.1’s advertising arm, Seven.One Media.
All three appointments report directly to Florian Brill, Vice President Sales Europe at Affinity.
Expansion into France
Alongside its expansion in the DACH region, Affinity is opening an office in Paris. Xavier Jaunet has been appointed Country Manager mCanvas, where he will lead the introduction and growth of the company’s mobile and CTV advertising offering in the French market. Jaunet brings extensive industry experience, having previously served as Director of Business Development at The Trade Desk, Head of Adobe Advertising Cloud South West EMEA at Adobe, and Managing Director at both
Quantum Advertising and Seedtag. Based in Paris, Jaunet will build a local team and drive partnerships with French advertisers, agencies, and supply-side partners. He will also report directly to Florian Brill.
With this move, Affinity is bringing its unique data offering based on user-declared data (“zero-party data”) as well as its CTV partnerships—including the recently signed strategic collaboration with TCL—to France. While Jaunet is solely responsible for building the mCanvas business, this expansion step follows Affinity’s acquisition of the French affiliate platform Affilizz and builds on the company’s performance business, which has already been successfully established in the French market for several years.
“We are continuing to grow in Germany with a team that deeply understands the market and the evolving needs of agencies and advertisers,” said Florian Brill, Vice President Sales Europe at Affinity. “Whether serving mid-sized businesses or global brands, our goal is to make innovative mobile and CTV advertising solutions accessible to all advertisers. At the same time, the opening of our Paris office marks an important next step in Affinity’s European expansion journey.”About Affinity Global:
Affinity Global Inc. is developing privacy-first infrastructure that pushes past today’s limits and opens up new opportunities for publishers and advertisers beyond the walled gardens. As a global AdTech company operating across 10+ markets in Asia, the US, and Europe with a team of over 500 experts, Affinity helps publishers discover better ways to monetize and enables advertisers to reach the right audiences through new touchpoints.
Learn more at https://www.affinity.com.
Affinity expands its business in Germany and opens an office in Paris
Affinity is significantly expanding its business in the DACH region. Through its platform mCanvas, a leading provider of high-impact mobile and CTV advertising experiences, the company is filling several key roles at its Berlin location. With the opening of a new office in Paris, Affinity is also accelerating its European expansion.
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