Awards & Recognition
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Affinity Wins 10 Awards at the MOBEXX Summit & Awards 2026
Affinity has won ten awards at the 9th edition of the MOBEXX Summit & Awards, held on 21 January 2026 at Holiday Inn Aerocity, New Delhi and organised by Adgully. MOBEXX recognises innovation, effectiveness and impact across mobile marketing, programmatic advertising and app-driven growth.
mCanvas by Affinity won five trophies: three Gold and two Silver, across four campaigns for Bandhan Bank, Garnier, Lacto Calamine and Pokka. VEVE by Affinity won five as well: two Gold and three Silver for campaigns with Grab, Grab Driver and Blibli.
mCanvas builds immersive mobile and CTV ad experiences for brands, while VEVE drives incremental performance through OEM and browser inventory beyond the walled gardens.
| Business Unit | Category | Brand / Campaign | Trophy |
|---|---|---|---|
| mCanvas | Mobile Advertising Excellence in Integrated Campaign | Bandhan Bank: Har Sapna Possible Hai | Gold |
| mCanvas | Best Cultural or Festive Mobile Campaign | Garnier: Ramadan 2025 | Gold |
| mCanvas | Most Creative Mobile Campaign of the Year | Lacto Calamine: UV Protect Sunscreen | Gold |
| mCanvas | Mobile Advertising Excellence in Real Time Targeting | Lacto Calamine: UV Protect Sunscreen | Silver |
| mCanvas | Mobile Advertising Excellence in Sales Promotion Campaign | Pokka Coffee: Singapore | Silver |
| VEVE | Mobile Advertising Excellence in App Install Campaign | Grab: Full-Funnel Lead Generation Through OEMs | Gold |
| VEVE | Mobile Advertising Excellence in Messaging Campaign | Grab Driver: Empowering Women in Indonesia’s Ride-Hailing Industry | Gold |
| VEVE | Mobile Advertising Excellence in Brand Campaign | Grab: OEM Ecosystem Strategy That Reached 150 Million Users | Silver |
| VEVE | Mobile Advertising Excellence in Search Campaign | Blibli: Precision in Motion: 94% Conversion Growth with Apple Search Ads | Silver |
| VEVE | Mobile Advertising Excellence in Launch Campaign | Grab Driver: New Feature Launch Boosts Women Driver Onboarding by 10% | Silver |

Affinity expands its business in Germany and opens an office in Paris
Affinity is significantly expanding its business in the DACH region. Through its platform mCanvas, a leading provider of high-impact mobile and CTV advertising experiences, the company is filling several key roles at its Berlin location. With the opening of a new office in Paris, Affinity is also accelerating its European expansion.

Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising’s AI Future
Press Release Share this Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising’s AI Future Affinity to contribute towards agentic standards
TCL FFalcon Partners with Affinity to Offer Programmatic Ad Access Across its Smart TV Ecosystem in 160+ Countries
Press Release Share this TCL FFalcon Partners with Affinity to Offer Programmatic Ad Access Across its Smart TV Ecosystem in 160+ Countries New York, 7th

Affinity acquires Affilizz
Press Release Share this Affinity acquires Affilizz to strengthen AI-powered affiliate monetization worldwide French company Affilizz, known popularly for its AI-driven shopping widgets that power

Affinity Wins 10 Awards at the MOBEXX Summit & Awards 2026
mCanvas and VEVE won ten awards between them at the 9th MOBEXX Summit & Awards in New Delhi, recognising campaign work across India, Indonesia and Singapore.

NucleusLinks Wins Best Publisher Monetization Tool at the ASW Partnership Week Awards 2026
NucleusLinks has been named Best Publisher Monetization Tool at the 2026 ASW Partnership Week Awards in Las Vegas, recognising its AI-powered approach to automating affiliate operations for publishers.

Is Commerce Media Advertising’s Next Performance Channel?
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Rethinking IPL Advertising: From single-screen reach to multi-screen relevance
The Indian Premier League (IPL) has evolved into far more than a sporting event. For brands, IPL represents one of the most valuable opportunities to connect with audiences at scale. However, something fundamental has changed in recent years; IPL is no longer a single screen experience.

How to Scale Global Brand Demand without Building an In-house Sales Team
Monetization is a team sport, and to succeed, you need the right players on your side, working together. For digital publishers today – whether you’re an internet browser, utility app, OEM, or a niche content platform, the challenge isn’t about content quality. It’s about monetization. More specifically: how do you scale premium brand demand globally, without building a complex and costly in-house sales team?
