TCL FFalcon, the internet services arm of TCL Electronics—the world’s leading consumer electronics company—and Affinity Global, a leading advertising technology holding company, today announced Affinity will serve as a primary demand partner for TCL’s Smart TV advertising ecosystem, giving global brands a streamlined programmatic pathway to reach audiences in more than 160 countries across Europe, the United States, Asia-Pacific, and Latin America. This collaboration arrives as the global CTV industry experiences explosive growth, with eMarketer forecasts CTV ad spending will increase by 14.5% year-over-year to reach a staggering $37.95 billion in 2026 and WARC projecting that CTV will command over 40% of all global television advertising spend by 2030.

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