Affinity x AdCP
Recent Coverage Share this Affinity x AdCP 4th June – AdWeek – Emerging Technology Trends Brands and Agencies Need to Know About 9th June – ADVFN – Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising’s AI Future 9th June – Marketing Dive – Affinity Joins AdCP as Founding Member to […]
Is Commerce Media Advertising’s Next Performance Channel?
Commerce media is rewriting digital advertising combining first-party data and closed-loop measurement in marketing campaigns. Here is what marketers and publishers need to understand in 2026.
Your Layout, Your Rules: How Affinity Helps Publishers Monetize Without Disruption
Monetization is a team sport, and to succeed, you need the right players on your side, working together. For digital publishers today – whether you’re an internet browser, utility app, OEM, or a niche content platform, the challenge isn’t about content quality. It’s about monetization. More specifically: how do you scale premium brand demand globally, without building a complex and costly in-house sales team?
Are We The Last Generation Of Search Marketers?
For decades, search marketing was built around that behaviour. But that behaviour is starting to change. AI is shifting search from a list of links to a more conversational experience.
Affinity expands its business in Germany and opens an office in Paris
Affinity is significantly expanding its business in the DACH region. Through its platform mCanvas, a leading provider of high-impact mobile and CTV advertising experiences, the company is filling several key roles at its Berlin location. With the opening of a new office in Paris, Affinity is also accelerating its European expansion.
Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising’s AI Future
Press Release Share this Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising’s AI Future Affinity to contribute towards agentic standards on privacy preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers and Search/AI answer engines. New York, June 9, 2026 – Affinity, a global ad […]
Agentic AI Will Redefine Advertising – Context Will Make It Work
Advertising is entering a new era where competitive advantage will come not from more data, but from better context. As AI systems evolve from passive tools into autonomous decision-makers, they are giving rise to agentic AI, systems that can automate and unify advertising channels and how decisions are made across them.
Rethinking IPL Advertising: From single-screen reach to multi-screen relevance
The Indian Premier League (IPL) has evolved into far more than a sporting event. For brands, IPL represents one of the most valuable opportunities to connect with audiences at scale. However, something fundamental has changed in recent years; IPL is no longer a single screen experience.
How to Scale Global Brand Demand without Building an In-house Sales Team
Monetization is a team sport, and to succeed, you need the right players on your side, working together. For digital publishers today – whether you’re an internet browser, utility app, OEM, or a niche content platform, the challenge isn’t about content quality. It’s about monetization. More specifically: how do you scale premium brand demand globally, without building a complex and costly in-house sales team?
Affinity Connect
Recent Coverage Share this Affinity Connect 17th March – AFAQS – Affinity Global hosts Mumbai edition of industry platform ‘Affinity Connect’ 17th March – Agency Reporter – Affinity Global Brings Brands and Agencies Together in Mumbai Through Its Industry Platform ‘Affinity Connect’ 17th March – MediaBrief – Affinity Global brings brands and agencies together in […]