Rethinking IPL Advertising: From single-screen reach to multi-screen relevance
The Indian Premier League (IPL) has evolved into far more than a sporting event. For brands, IPL represents one of the most valuable opportunities to connect with audiences at scale. However, something fundamental has changed in recent years; IPL is no longer a single screen experience.
How to Scale Global Brand Demand without Building an In-house Sales Team
Monetization is a team sport, and to succeed, you need the right players on your side, working together. For digital publishers today – whether you’re an internet browser, utility app, OEM, or a niche content platform, the challenge isn’t about content quality. It’s about monetization. More specifically: how do you scale premium brand demand globally, without building a complex and costly in-house sales team?
Affinity Connect
Recent Coverage Share this Affinity Connect 17th March – AFAQS – Affinity Global hosts Mumbai edition of industry platform ‘Affinity Connect’ 17th March – Agency Reporter – Affinity Global Brings Brands and Agencies Together in Mumbai Through Its Industry Platform ‘Affinity Connect’ 17th March – MediaBrief – Affinity Global brings brands and agencies together in […]
Affinity acquires Affilizz
Press Release Share this Affinity acquires Affilizz to strengthen AI-powered affiliate monetization worldwide French company Affilizz, known popularly for its AI-driven shopping widgets that power commerce content, will be fully integrated into Affinity’s software suite ‘NucleusLinks’, enabling global publishers to enhance their affiliate operations and drive revenues. Affinity, a global adtech company, has acquired Affilizz, […]
Affinity Wins 10 Awards at the MOBEXX Summit & Awards 2026
mCanvas and VEVE won ten awards between them at the 9th MOBEXX Summit & Awards in New Delhi, recognising campaign work across India, Indonesia and Singapore.
NucleusLinks Wins Best Publisher Monetization Tool at the ASW Partnership Week Awards 2026
NucleusLinks has been named Best Publisher Monetization Tool at the 2026 ASW Partnership Week Awards in Las Vegas, recognising its AI-powered approach to automating affiliate operations for publishers.