Affinity expands its business in Germany and opens an office in Paris
Affinity is significantly expanding its business in the DACH region. Through its platform mCanvas, a leading provider of high-impact mobile and CTV advertising experiences, the company is filling several key roles at its Berlin location. With the opening of a new office in Paris, Affinity is also accelerating its European expansion.
Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising’s AI Future
Press Release Share this Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising’s AI Future Affinity to contribute towards agentic standards on privacy preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers and Search/AI answer engines. New York, June 9, 2026 – Affinity, a global ad […]
mCanvas Wins Three Awards at the Connected TV Asia Awards 2026
mCanvas has won two Gold and one Bronze at the Connected TV Asia Awards 2026, India’s only awards dedicated to Connected TV advertising, for campaigns with Sebamed, Dr. Fixit and LIC.
Agentic AI Will Redefine Advertising – Context Will Make It Work
Advertising is entering a new era where competitive advantage will come not from more data, but from better context. As AI systems evolve from passive tools into autonomous decision-makers, they are giving rise to agentic AI, systems that can automate and unify advertising channels and how decisions are made across them.
mCanvas Wins Four Awards at the DIGIXX Summit & Awards 2026
mCanvas won one Gold, two Silver and one Bronze at the 10th edition of Adgully’s DIGIXX Summit & Awards, for campaigns across India and Thailand.
Rethinking IPL Advertising: From single-screen reach to multi-screen relevance
The Indian Premier League (IPL) has evolved into far more than a sporting event. For brands, IPL represents one of the most valuable opportunities to connect with audiences at scale. However, something fundamental has changed in recent years; IPL is no longer a single screen experience.