The discussion looked at a familiar challenge: while brands continue to invest heavily in the default advertising channels, they are increasingly looking for genuine incremental reach beyond the walled gardens. As consumer journeys become more fragmented, the question is shifting from how many people can we reach to who are we reaching, where are they, and what happens next?

The conversation also explored how native formats across OEMs, browsers and premium apps can help brands engage audiences earlier in their journey, while creating more contextual and less intrusive experiences.

AI was another part of the conversation, not just as a tool for faster media planning, but as a force changing how marketers think about audiences, intent, and the path from awareness to action.

The morning brought together diverse perspectives, candid questions, and plenty of ideas to take back to the drawing board.

The conversation included – Rishi Sharma · Neha Saxena · Shalet Roy · Pavan R Chawla · Yohan Chawla · Aakar Seth · Shruti Tyagi · Dean Noronha · Utkarsh Shanker · Priya George · Sanjyot Jayawant