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The Double Days Opportunity
How 9.9 to 12.12 behaves as a single H2 season, the commerce drivers competing inside it, and where the spend is going.
Southeast Asia · 2026 edition
Decoding Double Days 2026
Six markets. Four dates. One playbook for reaching and converting Double Days shoppers beyond the walled gardens.
2026 Playbook
4 datesONE SEASON
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Get Double Days market-level insights across
Indonesia
Malaysia
Singapore
Thailand
Philippines
Vietnam
Your Double Days campaigns need to adapt to the new consumer reality.
01
A single date
A multi-week opportunity
Search interest and content-led discovery build for well over a week before the date and sales keep running for a week after it.
02
A platform-only event
An opportunity for any brand that plans
Shoppers now time both essentials and big-ticket purchases to these windows. Verticals like travel, fintech, quick commerce are also finding success running campaigns during these dates.
03
Traditional channel promotions
New interactive experiences
Discovery has moved from search and social to livestream and AI-assisted discovery. The consumer journey now runs across every screen.
Why Device-Native advertising works for reaching the Double Days shopper
5+ hrs
spent on smartphones every day across the region
50%+
of households own a smart TV
64%
of streamers use a second screen while watching
So why not meet the shopper on the device itself?
Find out howWhat's Inside
02
Who Is the Double Days Shopper?
Who buys, where they discover the discounts, and the categories that consistently fill carts online and offline.
03
The Six-Market Breakdown
Country-level analysis: which date sees the most activity, the top players and trends, and each market's digital makeup.
04
The New Double Days Playbook
How to plan and execute campaigns that adapt to the modern consumer journey in Southeast Asia.