Affinity Global Inc. Launches Mobile Ad Units Namely M-Footer and M-Page: Bloomberg

Affinity Global Inc. announced the launch of its premium, above-the-fold and high impact Mobile ad units namely M-Footer and M-Page, marking Affinity's entry in the mobile advertising domain. Affinity's mobile ad unit, M-Footer, is capable of delivering relevant banner & rich media formats at the base of a mobile web page, and attracting up-to 5X more CTRs compared to regular banner advertising. The second ad unit, M-Page, shows contextually relevant ads via standard IAB placements within the mobile web page allowing deeper reach for the advertisers and high yield for publishers within their deepest links. Advertisers will be able to run ads across exclusive and innovative media on Top 100 ComScore mobile websites with the M-Footer and M-Page. All the inventory made available will be protected by SHIELD - Affinity's state-of-the-art, real time traffic quality and brand safety technology that builds the right environment to advertise, and enhances campaign ROI. Affinity's announcement comes at a time where the growing prevalence of smart phones, tablets and other mobile devices is propelling mobile advertising. Mobile marketing is becoming effective in helping consumers make that crucial purchase decision, swiftly. Studies show that globally, consumers now spend almost a quarter of their media time on mobile devices and secondly, mobile advertising leads to a follow up action such as online purchases and high brand engagement. Affinity's Mobile ads allow brands to leverage this growing content consumption on the mobile web, by offering consumers an engaging brand experience on the go.


Source: http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=161730
(Published in the issue of Bloomberg Businessweek dated 3 rd September, 2014)

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