PERFORMANCE ADVERTISING CASE STUDIES
  • Walmart
  • Tesco
  • Amazon
  • Beyond.com
  • Jazztel
  • TAM Airlines
  • Hungama
  • Rediff.com
  • Orange
  • India.com
BRAND
Walmart
Walmart, one of the world's most valuable companies, is the largest retailer in the world. Walmart's expansive online shopping portal for Brazil advertises with Affinity to generate online sales.
OBJECTIVE
Generate Online Sales for various Electronics Deals/Offers available at Walmart's expansive online shopping portal for Brazil.

This required Affinity to run multiple, precisely targeted Pay-Per-Click ad campaigns across our network of Premium In-Text Publishers & Cherry-picked Syndication Channels to attract the highest quality of traffic.
Walmart
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

48,000

TRANSACTIONS
WITH A 90% SALES
CONFIRMATION RATE
within 3 months.


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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis
  • These campaigns were contextually targeted at web users (across cities in Brazil) browsing online content related to Electronics across Affinity's In-Text Publisher Network
  • Campaigns were targeted to an extensive list of 10,000+ keywords related to various electronics deals/offers available at Walmart with an individual landing page for each keyword
  • Day Parting was extensively used. Ads would only be served during the identified high activity/traffic hours of the day in Brazil to maintain high conversion rates
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to achieve the campaign objectives
BRAND
Tesco
Tesco is the largest grocery and general merchandise retailer in the UK. It is also the second-largest retailer in the world. Tesco's online store advertises with Affinity to generate online sales.
OBJECTIVE
Generate Online Sales on Tesco's website, specifically across its Grocery, Electronics, Wines, and Clothing categories.

This required Affinity to run multiple, precisely targeted Pay-Per-Click ad campaigns across our network of Premium Publisher Properties & Cherry-picked Syndication Channels to attract the highest quality of traffic.
Tesco
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

10,000+

TRANSACTIONS
WITH A 96% SALES
CONFIRMATION RATE
within 3 months.


Get PDF Version Get PDF Version
I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis
  • These campaigns were contextually targeted at web users (across cities in the UK) browsing or searching online content related to Electronics, Clothing, Grocery and Wine across the Affinity Publisher Network
  • Traffic Sources included Toolbars, Search, In-Text and Domain Parking
  • Campaigns were targeted to an extensive list of 5000+ keywords related to the different product categories with an individual landing page for each keyword
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
Amazon's Junglee.com
Amazon's Junglee.com is India's leading online shopping comparison portal that boasts of amalgamating a broad category of online sellers across Consumer Electronics, Books, Movies, Music, Apparel, Kitchen & Home Products verticals under one roof.
OBJECTIVE
Drive Qualified Buyers from India to Junglee.com's authorized sellers across all product categories. A Qualified Buyer is defined as a web user who completes the following Click Through Cycle:


Amazon's Junglee.com
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

100,000

QUALIFIED
BUYERS/MONTH

across all the targeted product categories

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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click campaigns with multiple text ad versions
  • These campaigns were contextually targeted at web users (across cities in India)browsing or searching online content related to Junglee's products across the Affinity Publisher Network
  • Traffic sources included Local Search, Toolbars, and In-Text
  • Campaigns were targeted to an extensive list of 65,000+ keywords related to different product categories with an individual landing page for each keyword
  • All the campaign parameters (Keywords, Categories, CPC Bids, Traffic Sources,etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
Beyond.com
Beyond.com is America's leading jobs & career portal. It prides itself in offering the widest array of job openings across various industries, and an even bigger database of active Job Seekers on its network.
OBJECTIVE
Drive Registrations from Job Seekers in the US in the following industries - Healthcare, Armed Forces, Banking, Engineering and Education.

This was to be achieved by the Job Seekers filling-out a simple registration form on a specially designed landing page.
Beyond.com
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

13,000+

JOB SEEKER
REGISTRATIONS
PER MONTH



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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Lead (CPL) basis
  • These campaigns were contextually targeted at web users (across cities in USA) browsing or searching online content related to Healthcare, Armed Forces, Banking, Engineering, and Education across the Affinity Publisher Network
  • Traffic sources included E-mail, Toolbars, Search, In-Text and Domain Parking
  • Campaigns were targeted to an extensive list of 22,000+ keywords related to the jobs available in the respective industry vertical
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
Jazztel
Jazztel is Spain's leading telecom operator. Jazztel advertised with Affinity's Performance Network to grow their subscriber base in Spain.
OBJECTIVE
Make Mobile Users in Spain switch to Jazztel's Telecom Services. This was to be achieved by making potential users submit a simple three-field registration form on a specifically designed landing page.
Jazztel
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

3000+

MOBILE USERS
PER MONTH

to switch to Jazztel's
Telecom Services.



Get PDF Version Get PDF Version
I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Keyword, and Device targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Lead (CPL) basis
  • These campaigns were contextually targeted at web users (across cities in Spain) browsing or searching online content using specific Smartphones and Tablets (Samsung Galaxy, iPhone, iPad etc.) across the Affinity Publisher Network
  • Traffic sources included Local Search, Toolbars, and In-Text
  • Campaigns were targeted to an extensive list of 4,000+ keywords related to telecom and mobile services
  • Day Parting, and various Ad Optimization Techniques (like Dynamic Keyword Targeting) were continuously used by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
TAM Airlines
TAM Airlines is the largest Brazilian airline company by market share and fleet size. TAM Airlines advertised with Affinity's Performance Network to generate incremental online ticket sales.
OBJECTIVE
Generate Ticket Sales on Tam Airlines' website.

This required Affinity to drive highly relevant audiences looking to travel to and from Brazil & Latin America across domestic & international destinations. We used the various promotional offers available across destinations to attract
TAM Airlines
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

14,000

TRANSACTIONS WITH
A
94% SALES CONFIRMATION RATE within 3 months.


Get PDF Version Get PDF Version
I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis
  • These campaigns were contextually targeted at web users (across cities in Brazil, USA, UK & Latin America) browsing or searching online content related to Latin American Travel & Leisure across the Affinity Publisher Network
  • Traffic sources included E-mail, Search, Toolbars, Domain Parking and In-Text
  • Campaigns were targeted to an extensive list of 21,000+ keywords related to different destination offers available for Latin America on TAM's website with an individual landing page for each keyword
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to achieve the campaign objectives
BRAND
Hungama Digital Media
Hungama Digital Media's subsidiary ArtistAloud.com webcasts rock concerts by independent artists live. This event is called "Thank God It's Rock on Friday" (TGIRF). Hungama Digital Media partnered with Affinity to drive audiences to this live webscast.
OBJECTIVE
Drive large-volume, high-quality traffic during the live webcast of TGIRF to provide maximum visibility to the artists & sponsors.
Hungama Digital Media
RESULTS

Affinity's Pay-Per-Click
(PPC) & Display Networks
delivered


25,000

UNIQUE VISITORS
PER HOUR

to the live webcast of Thank
God It's Rock on Friday.



Get PDF Version Get PDF Version
I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions
  • We simultaneously also ran multiple display campaigns (Banner & Rich Media) on our Display Network
  • These campaigns were contextually targeted at web users (across cities in India) browsing or searching online content related to Entertainment & Lifestyle across Affinity's Premium Pay-Per-Click & Display Publisher Networks
  • Traffic sources included Local Search, Toolbars, In-Text, In-Footer, In-Page, and In-Margin
  • PPC campaigns were targeted to an extensive list of 100,000+ keywords
  • Day Parting was extensively used. Ads would only be served during the live webcast hours of the day in India
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
Rediff.com
Rediff.com is one of the premier online providers of news, information, communication, entertainment, and shopping services to Indians worldwide.

Rediff.com advertised with Affinity's Innovative Pay-Per-Click (PPC) Network to promote its newly launched deals website offering discounts on dining & lifestyle.
OBJECTIVE
Generate Leads to help Rediff.com build a database of potential customers for its newly launched deals offering.

Affinity was required to attract web users to avail of such deals by providing their email & city details on a specially designed landing page.
Rediff.com
RESULTS

Affinity's Innovative
Pay-Per-Click (PPC) Network
delivered


2,000+

NEW LEADS PER DAY.




Get PDF Version Get PDF Version
I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis
  • These campaigns were contextually targeted at web users (across cities in India) browsing or searching online content related to dining & lifestyle across Affinity's Publisher Network
  • Traffic sources included Local Search, Toolbars, and In-Text
  • Campaigns were targeted to an extensive list of 6000+ keywords related to various deals available at Rediff.com
  • Day Parting was extensively used. Ads would only be served during the identified high activity/traffic hours of the day in India to maintain high conversion rates
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to achieve the campaign objectives
BRAND
Orange
Orange is the world's leading telecom and data services operator. Orange advertised with Affinity's Innovative Pay-Per-Click (PPC) Network to promote their mobile deals and rake in new phone contracts across Europe.
OBJECTIVE
Recruit new customers for Orange's new mobile deals and phone contracts across major European countries.

This was to be achieved by making web users submit a simple form with their details on a specially designed landing page.
Orange
RESULTS

Affinity's Innovative
Pay-Per-Click (PPC) Network
delivered


500+

NEW PHONE
CONTRACTS
PER MONTH





Get PDF Version Get PDF Version
I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a mix of Geo (Country-State-City Level), Keyword, and Device targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a CPA basis
  • These campaigns were contextually targeted at web users (across major cities in Europe) browsing or searching online content using specific Smartphones and Tablets (Samsung Galaxy, iPhone, iPad etc.) across the Affinity Publisher Network
  • Traffic sources included Local Search, Toolbars, and In-Text
  • Campaigns were targeted to an extensive list of 5,000+ keywords related to telecom and mobile services
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to achieve the campaign objectives
BRAND
India.com
India.com is a house of brands (websites), offering original & engaging content in India. Their content categories include E-mail, News, Sports, Entertainment, Auto, Education, Health, Travel, Food & Lifestyle.
OBJECTIVE
Drive Unique Visitors to India.com's brands (websites) like OnCars.in, CricketCountry.com, BollywoodLife.com etc.

This required Affinity to drive precisely targeted, high quality traffic from our network of premium web publishers and syndication channels. The traffic quality was judged on various parameters such as Click Through Rates, Bounce Rates, Time Spent etc.
India.com
RESULTS

Affinity's Innovative
Pay-Per-Click (PPC) Network
delivered over


1 MILLION

UNIQUE VISITORS
PER MONTH

for a period of 6 Months.


Get PDF Version Get PDF Version
I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions
  • These campaigns were contextually targeted at web users (across cities in India) browsing or searching online content related to News, Auto, Entertainment, Lifestyle, Travel etc. across Affinity's Pay-Per-Click (PPC) Publisher Network
  • Traffic sources included Search, Toolbars, In-Text, Direct Navigation, and Domain Parking
  • These campaigns were targeted to an extensive list of 150,000+ keywords
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
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