{"id":9913,"date":"2026-06-25T10:25:24","date_gmt":"2026-06-25T10:25:24","guid":{"rendered":"https:\/\/www.affinity.com\/uncategorized-cn\/%e6%88%91%e4%bb%ac%ef%bc%8c%e4%bc%9a%e6%98%af%e6%9c%80%e5%90%8e%e4%b8%80%e4%bb%a3%e6%90%9c%e7%b4%a2%e5%b8%82%e5%9c%ba%e4%ba%ba%e5%90%97%ef%bc%9f\/"},"modified":"2026-06-29T14:39:03","modified_gmt":"2026-06-29T14:39:03","slug":"are-we-the-last-generation-of-search-marketers","status":"publish","type":"post","link":"https:\/\/www.affinity.com\/cn\/media\/resources\/are-we-the-last-generation-of-search-marketers\/","title":{"rendered":"\u6211\u4eec\uff0c\u4f1a\u662f\u6700\u540e\u4e00\u4ee3\u641c\u7d22\u5e02\u573a\u4eba\u5417\uff1f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9913\" class=\"elementor elementor-9913 elementor-9496\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef72fc1 e-flex e-con-boxed e-con e-parent\" data-id=\"7ef72fc1\" 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#ffffff;\">\u73b0\u5728\u7684\u4eba\u7528AI\uff0c\u8d8a\u6765\u8d8a\u591a\u5730\u662f\u4e3a\u4e86&#8221;\u60f3\u6e05\u695a\u4e00\u4ef6\u4e8b&#8221;\uff0c\u800c\u4e0d\u53ea\u662f&#8221;\u67e5\u4e00\u4e2a\u7b54\u6848&#8221;\u3002\u4ed6\u4eec\u4f1a\u6bd4\u8f83\u9009\u9879\u3001\u8ffd\u95ee\u7ec6\u8282\uff0c\u5728\u4e00\u6765\u4e00\u56de\u7684\u5bf9\u8bdd\u4e2d\u5b8c\u6210\u51b3\u7b56\uff0c\u800c\u4e0d\u662f\u76ef\u7740\u4e00\u6392\u84dd\u8272\u94fe\u63a5\u6162\u6162\u7b5b\u9009\u3002 <\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong><em>\u641c\u7d22\u8bcd\uff0c\u4e0d\u518d\u662f\u65c5\u7a0b\u7684\u8d77\u70b9\uff0c\u5b83\u672c\u8eab\u5c31\u662f\u6574\u6bb5\u65c5\u7a0b\u3002<\/em><\/strong><\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u5bf9\u505a\u641c\u7d22\u8425\u9500\u7684\u4eba\u6765\u8bf4\uff0c\u8fd9\u624d\u662f\u6700\u6839\u672c\u7684\u53d8\u5316\u3002<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u641c\u7d22\u8425\u9500\u6709\u4e00\u4e2a\u5e95\u5c42\u5047\u8bbe\uff1a\u6d88\u8d39\u8005\u5728\u51b3\u7b56\u4e4b\u524d\uff0c\u4f1a\u81ea\u5df1\u4e3b\u52a8\u6d4f\u89c8\u548c\u7b5b\u9009\u4fe1\u606f\u3002\u800cAI\u6b63\u5728\u628a\u8fd9\u4e2a\u8fc7\u7a0b\u5927\u5e45\u538b\u7f29\u3002 <\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u641c\u7d22\u8bcd\u4e0d\u518d\u53ea\u662f\u901a\u5f80\u4fe1\u606f\u7684\u5165\u53e3\uff0c\u5b83\u6b63\u8d8a\u6765\u8d8a\u6210\u4e3a\u4fe1\u606f\u88ab\u89e3\u8bfb\u3001\u9009\u9879\u88ab\u6bd4\u8f83\u3001\u51b3\u7b56\u88ab\u505a\u51fa\u7684\u5730\u65b9\u3002 <\/span><\/p>\n<p><font color=\"#ffffff\">\u641c\u7d22\u4e0d\u4f1a\u6d88\u5931\u3002\u4f46\u8fc7\u53bb\u4e8c\u5341\u5e74\u5b9a\u4e49\u641c\u7d22\u8425\u9500\u7684\u90a3\u4e9b\u6280\u80fd\u3001\u4fe1\u53f7\u548c\u6253\u6cd5\uff0c\u672a\u5fc5\u8fd8\u80fd\u5b9a\u4e49\u63a5\u4e0b\u6765\u7684\u4e8c\u5341\u5e74\u3002<br><br><br><\/font><font color=\"#00d084\"><span style=\"font-size: 3.2rem; letter-spacing: -0.064rem;\">\u8fd9\u5bf9\u9762\u5411\u6d77\u5916\u5e02\u573a\u7684\u5e02\u573a\u4eba\u610f\u5473\u7740\u4ec0\u4e48\uff1f<br><br><\/span><\/font><\/p>\n<p><span style=\"font-size: 2rem; color: #ffffff;\">\u8fd9\u573a\u8f6c\u53d8\uff0c\u6b63\u5728\u903c\u7740\u51fa\u6d77\u5e7f\u544a\u4e3b\u91cd\u65b0\u60f3\u6e05\u695a\u4e00\u4ef6\u4e8b\uff1a\u771f\u6b63\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u90a3\u4e2a\u65f6\u523b\uff0c\u5230\u5e95\u53d1\u751f\u5728\u54ea\u91cc\uff1f\u53c8\u662f\u4ee5\u4ec0\u4e48\u65b9\u5f0f\u53d1\u751f\u7684\uff1f<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u5728\u4f20\u7edf\u641c\u7d22\u91cc\uff0c\u5e7f\u544a\u4e3b\u62a2\u7684\u662f\u6392\u540d\u4f4d\u7f6e\u3002\u4f46\u5728AI\u7684\u4e16\u754c\u91cc\uff0c\u4f4d\u7f6e\u4e0d\u662f\u4e70\u6765\u7684\uff0c\u662f\u8d62\u6765\u7684\u3002AI\u4f1a\u6839\u636e\u76f8\u5173\u6027\u3001\u53ef\u4fe1\u5ea6\u548c\u4e0a\u4e0b\u6587\u5951\u5408\u7a0b\u5ea6\uff0c\u81ea\u5df1\u51b3\u5b9a\u5c55\u793a\u4ec0\u4e48\u3001\u63a8\u8350\u4ec0\u4e48\u3001\u91c7\u53d6\u4ec0\u4e48\u884c\u52a8\u3002\u90a3\u4e9b\u8fc7\u53bb\u9760\u5173\u952e\u8bcd\u7ade\u4ef7\u548c\u70b9\u51fb\u7387\u6253\u5929\u4e0b\u7684\u5e7f\u544a\u4e3b\uff0c\u4f1a\u53d1\u73b0\u8fd9\u5957\u73af\u5883\u5df2\u7ecf\u4e0d\u518d\u6309\u540c\u6837\u7684\u903b\u8f91\u7ed9\u5956\u52b1\u4e86\u3002<br><br><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><img decoding=\"async\" src=\"https:\/\/www.affinity.com\/wp-content\/uploads\/2026\/06\/Graph-2-1.jpg\" alt=\"\" width=\"1672\" height=\"653\"><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><br>\u6570\u636e\u4e5f\u5728\u8bf4\u540c\u6837\u7684\u8bdd\u3002\u7f8e\u56fdAI\u5e7f\u544a\u9884\u7b97\u4e2d\uff0c\u5df2\u670933%\u6d41\u5411\u5bf9\u8bdd\u5f0f\u641c\u7d22\uff0cAI\u804a\u5929\u673a\u5668\u4eba\u5e7f\u544a\u6b63\u4ee552%\u7684\u5e74\u590d\u5408\u589e\u957f\u7387\u5feb\u901f\u6269\u5f20* \u3002\u6d88\u8d39\u8005\u805a\u96c6\u7684\u90a3\u4e9b\u65b0\u5f62\u6001\uff0c\u5bf9\u5e7f\u544a\u4e3b\u7684\u8981\u6c42\u622a\u7136\u4e0d\u540c\uff1a\u4e0d\u9760\u6253\u6270\uff0c\u9760\u771f\u6b63\u6709\u7528\u3002 <\/span><\/p>\n<p><font color=\"#ffffff\">\u8fd8\u5728\u7528\u6628\u5929\u7684\u903b\u8f91\u4f18\u5316\u4eca\u5929\u7684\u7b56\u7565\uff0c\u5728\u8fd9\u4e2a\u5df2\u7ecf\u8f6c\u5411\u7684\u73af\u5883\u91cc\uff0c\u53ea\u4f1a\u8d8a\u6765\u8d8a\u96be\u3002\u95ee\u9898\u4e0d\u662f\u8981\u4e0d\u8981\u9002\u5e94\uff0c\u800c\u662f\u54c1\u724c\u80fd\u591a\u5feb\u5b8c\u6210\u8f6c\u53d8\uff1a\u4ece&#8221;\u4e70\u6ce8\u610f\u529b&#8221;\u5230&#8221;\u8d62\u5f97\u6ce8\u610f\u529b&#8221;\u3002<br><br><br><\/font><font color=\"#00d084\"><span style=\"font-size: 3.2rem; letter-spacing: -0.064rem;\">\u4e0b\u4e00\u4ee3\u641c\u7d22\u5e02\u573a\u4eba<br><br><\/span><\/font><\/p>\n<p><span style=\"font-size: 2rem; color: #ffffff;\">\u5982\u679c\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u591a\u5730\u901a\u8fc7AI\u6765\u53d1\u73b0\u3001\u8bc4\u4f30\u548c\u8d2d\u4e70\uff0c\u641c\u7d22\u8425\u9500\u4e0d\u4f1a\u6d88\u5931\uff0c\u800c\u662f\u5728\u8fdb\u5316\u3002\u76ee\u6807\u6ca1\u53d8\uff1a\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u51b3\u7b56\u3002\u4f46\u8def\u5f84\u53d8\u4e86\uff0c\u800c\u4e14\u53d8\u5f97\u5f88\u5feb\u3002 <\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u968f\u7740AI\u6210\u4e3a\u6d88\u8d39\u8005\u548c\u54c1\u724c\u4e4b\u95f4\u7684\u65b0\u754c\u9762\uff0c\u6709\u56db\u4e2a\u539f\u5219\u5c06\u5b9a\u4e49\u4e0b\u4e00\u4ee3\u641c\u7d22\u8425\u9500\u7684\u903b\u8f91\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><b><span style=\"background-color: transparent;\">\u6210\u4e3a\u4fe1\u606f\u6765\u6e90\u672c\u8eab<\/span><\/b>\u3002 AI\u7cfb\u7edf\u503e\u5411\u4e8e\u63a8\u8350\u90a3\u4e9b\u771f\u6b63\u80fd\u5e2e\u7528\u6237\u56de\u7b54\u95ee\u9898\u3001\u6d88\u9664\u7591\u8651\u7684\u5185\u5bb9\u3002\u80fd\u591f\u4ea7\u51fa\u6743\u5a01\u3001\u6709\u7ed3\u6784\u3001\u53ef\u9a8c\u8bc1\u4fe1\u606f\u7684\u54c1\u724c\uff0c\u66f4\u5bb9\u6613\u6210\u4e3aAI\u56de\u590d\u7684\u4e00\u90e8\u5206\uff0c\u800c\u4e0d\u662f\u5728\u56de\u590d\u4e4b\u5916\u4e89\u62a2\u6ce8\u610f\u529b\u3002 <\/span><\/li>\n<li><span style=\"color: #ffffff;\"><span style=\"background-color: transparent;\"><strong>\u4ee5\u4e0a\u4e0b\u6587\u4e3a\u6838\u5fc3\uff0c\u4e0d\u53ea\u76ef\u7740\u5173\u952e\u8bcd<\/strong><\/span>\u3002 \u6d88\u8d39\u8005\u6b63\u4ece\u7b80\u5355\u641c\u7d22\u8d70\u5411\u6df1\u5ea6\u5bf9\u8bdd\u3002\u80fd\u4e0d\u80fd\u8d62\uff0c\u8d8a\u6765\u8d8a\u53d6\u51b3\u4e8e\u4f60\u5bf9\u51b3\u7b56\u4e0a\u4e0b\u6587\u7684\u7406\u89e3\uff1a\u8fd9\u4e2a\u7528\u6237\u662f\u8c01\u3001\u6b64\u523b\u4ed6\u9700\u8981\u4ec0\u4e48\u3001\u4ec0\u4e48\u5728\u5f71\u54cd\u4ed6\u7684\u9009\u62e9\u3002\u5173\u952e\u8bcd\u5339\u914d\uff0c\u53ea\u662f\u6700\u57fa\u7840\u7684\u8d77\u70b9\u3002 <\/span><\/li>\n<li><span style=\"color: #ffffff;\"><span style=\"background-color: transparent;\"><b>\u8ba9AI\u770b\u89c1\u4f60\uff0c\u4e0d\u53ea\u662f\u8ba9\u6d88\u8d39\u8005\u770b\u89c1\u4f60<\/b><\/span>\u3002 AI\u4e0d\u53ea\u662f\u5728\u63a8\u8350\u4ea7\u54c1\uff0c\u5b83\u8fd8\u5728\u66ff\u6d88\u8d39\u8005\u8bc4\u4f30\u3001\u8fc7\u6ee4\u3001\u6574\u7406\u5019\u9009\u6e05\u5355\u3002\u54c1\u724c\u9700\u8981\u60f3\u6e05\u695a\uff1a\u5728AI\u7cfb\u7edf\u773c\u91cc\uff0c\u4f60\u662f\u4ec0\u4e48\u5f62\u8c61\uff1f\u8fd9\u4e2a\u95ee\u9898\uff0c\u548c&#8221;\u5728\u6d88\u8d39\u8005\u773c\u91cc\u4f60\u662f\u4ec0\u4e48\u5f62\u8c61&#8221;\u540c\u6837\u91cd\u8981\uff0c\u751a\u81f3\u66f4\u91cd\u8981\u3002 <\/span><\/li>\n<li><span style=\"color: #ffffff;\"><strong>\u5f71\u54cd\u51b3\u7b56\uff0c\u4e0d\u53ea\u662f\u8ffd\u9010\u70b9\u51fb<\/strong>\u3002 \u4f20\u7edf\u641c\u7d22\u7684\u903b\u8f91\u662f\u6392\u540d\u3001\u6d41\u91cf\u3001\u70b9\u51fb\u3002AI\u628a\u53d1\u73b0\u3001\u8bc4\u4f30\u3001\u63a8\u8350\u538b\u7f29\u8fdb\u540c\u4e00\u6b21\u4ea4\u4e92\u91cc\u5b8c\u6210\u3002\u80fd\u591f\u8d2f\u7a7f\u5b8c\u6574\u51b3\u7b56\u8fc7\u7a0b\u7684\u54c1\u724c\uff0c\u6bd4\u53ea\u505a\u66dd\u5149\u4f18\u5316\u7684\u54c1\u724c\u66f4\u6709\u7ade\u4e89\u4f18\u52bf\u3002 <\/span><\/li>\n<\/ul>\n<p><br><font color=\"#ffffff\">\u4e0b\u4e00\u4e2a\u65f6\u4ee3\u7684\u5e7f\u544a\u8d62\u5bb6\uff0c\u4e0d\u4e00\u5b9a\u662f\u9884\u7b97\u6700\u5927\u7684\u54c1\u724c\uff0c\u800c\u662f\u5bf9\u6d88\u8d39\u8005\u548c\u5f15\u5bfc\u6d88\u8d39\u8005\u7684AI\u7cfb\u7edf\u90fd\u6700\u6709\u7528\u7684\u54c1\u724c\u3002<br><br><br><\/font><font color=\"#00d084\"><span style=\"font-size: 3.2rem; letter-spacing: -0.064rem;\">\u673a\u4f1a\u7a97\u53e3\uff0c\u5c31\u5728\u5f53\u4e0b<br><br><\/span><\/font><\/p>\n<p><span style=\"color: #ffffff;\">\u641c\u7d22\u8425\u9500\u7684\u4f7f\u547d\uff0c\u662f\u5e2e\u54c1\u724c\u88ab\u627e\u5230\u3002AI\u8425\u9500\u7684\u4f7f\u547d\uff0c\u5c06\u662f\u5e2e\u54c1\u724c\u88ab\u9009\u62e9\u3002\u641c\u7d22\u6846\u4e0d\u4f1a\u6d88\u5931\uff0c\u4f46\u66fe\u7ecf\u5c5e\u4e8e\u5b83\u7684\u6d88\u8d39\u8005\uff0c\u6b63\u5728\u5b66\u7740\u8981\u6c42\u66f4\u591a\uff0c\u4e0d\u53ea\u662f\u4e00\u5217\u94fe\u63a5\u3002 <\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u641c\u7d22\u8425\u9500\u7684\u4f7f\u547d\uff0c\u662f\u5e2e\u54c1\u724c\u88ab\u627e\u5230\u3002AI\u8425\u9500\u7684\u4f7f\u547d\uff0c\u5c06\u662f\u5e2e\u54c1\u724c\u88ab\u9009\u62e9\u3002 <\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u6211\u4eec\u4e5f\u8bb8\u4e0d\u4f1a\u662f\u6700\u540e\u4e00\u4ee3\u5e02\u573a\u4eba\uff0c\u4f46\u6211\u4eec\u5f88\u53ef\u80fd\uff0c\u662f\u6700\u540e\u4e00\u4ee3\u641c\u7d22\u5e02\u573a\u4eba\u3002 <\/span><\/p>\n<h5><span style=\"color: #ffffff;\"><em>*\u6570\u636e\u6765\u6e90 &#8211; <a style=\"color: #ffffff;\" href=\"https:\/\/affinityglobal-my.sharepoint.com\/:b:\/g\/personal\/sanath_shetty_affinity_com\/IQBsxJmMY30SRL1_pURnXC9lAcIznDTrQn-L0ATyTAGHCOo?e=UgBdG9\">US AI Advertising Forecast 2026 \u2013 EMARKETER<\/a><\/em><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83e8e92 e-flex e-con-boxed e-con e-parent\" data-id=\"83e8e92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-199f642 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"199f642\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div 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