{"id":9265,"date":"2026-03-26T07:31:22","date_gmt":"2026-03-26T07:31:22","guid":{"rendered":"https:\/\/www.affinity.com\/uncategorized-cn\/%e9%94%80%e5%94%ae%e5%9b%a2%e9%98%9f%e6%88%90%e6%9c%ac%e5%8d%a0%e9%a2%84%e7%ae%9750%ef%bc%9f%e5%bc%80%e5%8f%91%e8%80%85%e5%8f%af%e4%bb%a5%e8%bf%99%e6%a0%b7%e7%a0%b4%e8%a7%a3%e5%8f%98%e7%8e%b0%e9%9a%be\/"},"modified":"2026-06-30T09:33:55","modified_gmt":"2026-06-30T09:33:55","slug":"how-to-scale-global-brand-demand-without-building-an-in-house-sales-team","status":"publish","type":"post","link":"https:\/\/www.affinity.com\/cn\/media\/resources\/how-to-scale-global-brand-demand-without-building-an-in-house-sales-team\/","title":{"rendered":"\u9500\u552e\u56e2\u961f\u6210\u672c\u5360\u9884\u7b9750%\uff1f\u5f00\u53d1\u8005\u53ef\u4ee5\u8fd9\u6837\u7834\u89e3\u53d8\u73b0\u96be\u9898"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9265\" class=\"elementor elementor-9265 elementor-8277\" 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class=\"elementor-element elementor-element-1cbba78 elementor-widget elementor-widget-text-editor\" data-id=\"1cbba78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><strong>\u4f5c\u4e3a\u5f00\u53d1\u8005\uff0c\u4f60\u6709\u6ca1\u6709\u9047\u5230\u8fc7\u8fd9\u6837\u7684\u56f0\u6270\uff1f<\/strong><\/span><\/p>\n<p><span style=\"color: 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#ffffff;\"><strong>\u5f00\u53d1\u8005\u53d8\u73b0\u8def\u4e0a\u7684\u4e09\u5ea7\u5927\u5c71<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">\u60f3\u8981\u641e\u5b9a\u4f18\u8d28\u7684\u54c1\u724c\u9884\u7b97\uff0c\u4f20\u7edf\u505a\u6cd5\u5c31\u662f\u7ec4\u5efa\u4e13\u95e8\u7684\u9500\u552e\u56e2\u961f\u53bb\u5f00\u53d1\u5ba2\u6237\u3001\u8c08\u5224\u5408\u4f5c\u3001\u7ef4\u62a4\u5173\u7cfb\u3002<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u8fd9\u4e2a\u8fc7\u7a0b\u5f80\u5f80\u975e\u5e38\u7e41\u91cd\uff0c\u7279\u522b\u662f\u8003\u8651\u5230\u8fd9\u5e76\u975e\u5927\u591a\u6570\u5f00\u53d1\u8005\u7684\u6838\u5fc3\u4e1a\u52a1\u9886\u57df\u3002\u4ee5\u4e0b\u662f\u963b<strong>\u788d\u5f00\u53d1\u8005\u53d1\u5c55\u7684\u4e09\u4e2a\u5173\u952e\u969c\u788d<\/strong>\uff1a <\/span><\/p>\n<ol>\n<li style=\"color: #ffffff;\"><span style=\"color: #ffffff;\"><strong style=\"background-color: 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style=\"color: #ffffff;\">\u7f3a\u4e4f\u63a5\u89e6\u5168\u7403\u54c1\u724c\u7684\u6e20\u9053\uff1a\u7f3a\u4e4f\u73b0\u6709\u7684\u5546\u52a1\u5173\u7cfb\u7f51\u7edc\u548c\u5404\u5e02\u573a\u7684\u672c\u5730\u5316\u56e2\u961f\uff0c\u4f60\u7684\u5e73\u53f0\u5bf9\u90a3\u4e9b\u56fd\u9645\u77e5\u540d\u54c1\u724c\u6765\u8bf4\u5f80\u5f80\u662f\u4e0d\u53ef\u89c1\u7684\u3002\u6765\u81ea\u6c83\u5c14\u739b\u3001Expedia\u7b49\u5168\u7403\u54c1\u724c\u7684\u4f18\u8d28\u5e7f\u544a\u9884\u7b97\uff0c\u5728\u6ca1\u6709\u672c\u571f\u5316\u56e2\u961f\u652f\u6301\u7684\u60c5\u51b5\u4e0b\u5f88\u96be\u89e6\u53ca\u3002<br><br><\/li>\n<li style=\"color: #ffffff;\"><strong style=\"background-color: transparent;\">\u89c4\u6a21\u52a3\u52bf\u524a\u5f31\u8bae\u4ef7\u80fd\u529b\uff1a<\/strong>\u5e7f\u544a\u4e3b\u8ffd\u6c42\u7684\u662f\u6548\u7387\u548c\u8986\u76d6\u8303\u56f4\u3002\u6ca1\u6709\u8db3\u591f\u89c4\u6a21\u6216\u5f3a\u5927\u5e7f\u544a\u8fd0\u8425\u80fd\u529b\u7684\u5f00\u53d1\u8005\uff0c\u5f80\u5f80\u53ea\u80fd\u63a5\u53d7\u4e0d\u592a\u6709\u5229\u7684\u5b9a\u4ef7\u6761\u4ef6\uff0c\u4e5f\u5f88\u96be\u83b7\u5f97\u4f18\u8d28\u5e7f\u544a\u9884\u7b97\u7684\u4f18\u5148\u8003\u8651\u3002\u770b\u5230\u8fd9\u91cc\u662f\u4e0d\u662f\u89c9\u5f97\u53d8\u73b0\u786e\u5b9e\u4e0d\u5bb9\u6613\uff1f\u786e\u5b9e\uff0c\u8fd9\u4e9b\u6311\u6218\u5f88\u73b0\u5b9e\uff0c\u4f46\u5e76\u975e\u6ca1\u6709\u89e3\u51b3\u65b9\u6848\u3002<br><br><\/li>\n<\/ol>\n<h3><\/h3>\n<h3><span style=\"color: #ffffff;\"><b>Affinity: \u5145\u5f53\u4f60\u7684\u5b8c\u6574\u5e7f\u544a\u9500\u552e\u56e2\u961f<br><\/b><\/span><span style=\"color: rgb(255, 255, 255);\"><b><br><\/b><span style=\"font-size: 2rem;\">Affinity\u65d7\u4e0b\u7684VEVE\uff0c\u4f5c\u4e3a\u4e13\u4e1a\u7684\u54c1\u724c\u548c\u6548\u679c\u8425\u9500\u5e73\u53f0\uff0c\u4e13\u6ce8\u4e8e<\/span><\/span><strong style=\"font-size: 2rem; color: rgb(255, 255, 255);\">\u5728\u4f18\u8d28\u54c1\u724c\u548c\u5f00\u53d1\u8005\u4e4b\u95f4\u5efa\u7acb\u76f4\u63a5\u8fde\u63a5<\/strong><span style=\"font-size: 2rem; color: rgb(255, 255, 255);\">\uff0c\u8ba9\u5f00\u53d1\u8005\u80fd\u591f\u901a\u8fc7\u4f18\u8d28\u7684\u5e7f\u544a\u9884\u7b97\u66f4\u6709\u6548\u5730\u53d8\u73b0\u3002<\/span><\/h3><p><span style=\"color: #ffffff;\"><br><\/span><\/p>\n<ol>\n<li style=\"color: #ffffff;\"><span style=\"color: #ffffff;\"><strong>\u76f4\u63a5\u63a5\u5165\u4f18\u8d28\u54c1\u724c\u5e7f\u544a\u9884\u7b97<\/strong><\/span><span style=\"color: #ffffff;\">\u4e0eAffinity\u5408\u4f5c\uff0c\u4f60\u5c06\u83b7\u5f97\u8d85\u8fc72000\u4e2a\u4f18\u8d28\u5e7f\u544a\u4e3b\u7684\u76f4\u63a5\u63a5\u5165\u6743\u9650\uff0c\u5305\u62ec<strong>\u6c83\u5c14\u739b\u3001Expedia\u3001TUI\u3001Very\u3001Hulu\u3001H&amp;R Block<\/strong>\u7b49\u77e5\u540d\u54c1\u724c\u3002 \u65e0\u9700\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u8fdb\u884c\u5546\u52a1\u5f00\u53d1\uff0cVEVE\u76f4\u63a5\u4e3a\u4f60\u8fde\u63a5\u6765\u81ea\u9876\u7ea7\u724c\u7684\u4f18\u8d28\u5e7f\u544a\u9884\u7b97\uff0c\u8fd9\u4e9b\u54c1\u724c\u5df2\u7ecf\u51c6\u5907\u597d\u5728\u4f60\u7684\u6570\u5b57\u5e73\u53f0\u4e0a\u8fdb\u884c\u6295\u653e\u3002<\/span>&nbsp;<br><br><\/li>\n<li style=\"color: #ffffff;\"><b>\u4e13\u4e1a\u9500\u552e\u56e2\u961f\uff0c\u96f6\u7ba1\u7406\u8d1f\u62c5<\/b><br>Affinity\u7684\u6838\u5fc3\u4f18\u52bf\u5728\u4e8e\u5145\u5f53\u4f60\u7684\u9500\u552e\u56e2\u961f\u89d2\u8272\uff0c\u4f60\u65e0\u9700\u62db\u8058\u6216\u7ba1\u7406\u5e7f\u544a\u9500\u552e\u4eba\u5458\u6765\u83b7\u53d6\u5e7f\u544a\u9884\u7b97\u3002Affinity\u5728\u5168\u7403\u5173\u952e\u5e02\u573a\u90fd\u6709\u672c\u5730\u9500\u552e\u56e2\u961f\uff0c\u5bf9\u5f53\u5730\u5e02\u573a\u6709\u6df1\u5165\u4e86\u89e3\uff0c\u4e0e\u9876\u7ea7\u5e7f\u544a\u4e3b\u5efa\u7acb\u4e86\u957f\u671f\u5408\u4f5c\u5173\u7cfb\u3002\u8fd9<b style=\"background-color: transparent;\">\u76f8\u5f53\u4e8e\u5f00\u53d1\u8005\u80fd\u591f\u4ee5\u8f83\u4f4e\u6210\u672c\u83b7\u5f97\u4e00\u652f\u7ecf\u9a8c\u4e30\u5bcc\u7684\u56fd\u9645\u5316\u9500\u552e\u56e2\u961f\u7684\u670d\u52a1<\/b>\u3002 \u4ece\u5408\u4f5c\u6d3d\u8c08\u5230\u6d3b\u52a8\u6267\u884c\uff0c\u5168\u6d41\u7a0b\u90fd\u6709\u4e13\u4e1a\u56e2\u961f\u8d1f\u8d23\u3002&nbsp;<br><br><\/li>\n<li style=\"color: #ffffff;\"><b>\u7075\u6d3b\u7684\u5546\u4e1a\u6a21\u5f0f\u7ec4\u5408<\/b><br>Affinity\u63d0\u4f9b\u591a\u6837\u5316\u7684\u5546\u4e1a\u6a21\u5f0f\u9009\u62e9\uff0c\u8ba9\u4f60\u80fd\u591f\u4e3a\u81ea\u5df1\u7684\u5e73\u53f0\u9009\u62e9\u6700\u9002\u5408\u7684\u53d8\u73b0\u7b56\u7565\u3002\u65e0\u8bba\u4f60\u504f\u5411\u6309<b style=\"background-color: transparent;\">\u70b9\u51fb\u8ba1\u8d39\uff08CPC\uff09<\/b>\u3001\u6309\u5c55\u793a\u8ba1\u8d39\uff08CPM\uff09\uff0c\u8fd8\u662f<b style=\"background-color: transparent;\">\u6309\u884c\u4e3a\u8ba1\u8d39\uff08CPA\uff09<\/b>\uff0cAffinity\u7684\u5e73\u53f0\u90fd\u80fd\u63d0\u4f9b\u8db3\u591f\u7684\u7075\u6d3b\u6027\uff0c\u4f60\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u7528\u6237\u7279\u70b9\u548c\u4ea7\u54c1\u7c7b\u578b\uff0c\u9009\u62e9\u6700\u9002\u5408\u7684\u65b9\u5f0f\u6765\u6700\u5927\u5316\u6536\u76ca\u3002&nbsp;<br><br><\/li>\n<li style=\"color: #ffffff;\"><b style=\"font-family:'Noto Sans', sans-serif\">\u7528\u6237\u4f53\u9a8c\u53cb\u597d\u7684\u539f\u751f\u5e7f\u544a\u89e3\u51b3\u65b9\u6848<\/b><br>\u539f\u751f\u5e7f\u544a\u683c\u5f0f\u662f\u6211\u4eec\u89e3\u51b3\u65b9\u6848\u7684\u6838\u5fc3\u3002\u901a\u8fc7<b>Tiles<\/b>\uff08\u5feb\u901f\u8bbf\u95ee\u56fe\u6807\uff09\u548c<b style=\"background-color: transparent;\">Impact<\/b>\uff08\u6a2a\u5e45\u3001\u4fe1\u606f\u6d41\u3001\u63a8\u9001\u901a\u77e5\u53ca\u5176\u4ed6\u9002\u914d\u4f60\u754c\u9762\u5e03\u5c40\u7684\u683c\u5f0f\uff09\uff0c\u8fd9\u4e9b\u5e7f\u544a\u4f1a\u5f88\u81ea\u7136\u5730\u878d\u5165\u4f60\u7684\u4ea7\u54c1\u754c\u9762\uff0c\u4e0d\u4f1a\u8ba9\u7528\u6237\u611f\u5230\u7a81\u5140\u6216\u53cd\u611f\uff0c\u65e2<b style=\"background-color: transparent;\">\u4fdd\u8bc1\u4e86\u7528\u6237\u4f53\u9a8c<\/b>\uff0c\u53c8<b style=\"background-color: transparent;\">\u5b9e\u73b0\u4e86\u6709\u6548\u53d8\u73b0<\/b>\u3002<br><br><\/li>\n<li style=\"color: #ffffff;\"><b>\u8f7b\u677e\u96c6\u6210\uff0c\u6700\u5c0f\u6280\u672f\u6295\u5165<\/b><br>\u5c06Affinity\u96c6\u6210\u5230\u4f60\u7684\u5e73\u53f0\u4e2d\u975e\u5e38\u7b80\u5355\u3002\u65e0\u8bba\u4f60\u662f\u6d4f\u89c8\u5668\u3001\u5e94\u7528\u7a0b\u5e8f\u8fd8\u662f\u79fb\u52a8\u5e73\u53f0\u5f00\u53d1\u8005\uff0c\u6211\u4eec\u7684\u6280\u672f\u80fd\u591f\u8f7b\u677e\u96c6\u6210\u5230\u4f60\u73b0\u6709\u7684\u57fa\u7840\u67b6\u6784\u4e2d\uff0c\u65e0\u9700\u590d\u6742\u7684\u6280\u672f\u8c03\u6574\u6216\u91cd\u5927\u7cfb\u7edf\u6539\u9020\u3002 \u6211\u4eec\u7684\u5e7f\u544a\u683c\u5f0f\u8bbe\u8ba1\u9002\u7528\u4e8e\u591a\u79cd\u73af\u5883\uff0c\u4e14\u5bf9\u73b0\u6709\u7cfb\u7edf\u7684\u5e72\u6270\u6700\u5c0f\uff0c\u786e\u4fdd\u4e0d\u4f1a\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u6216\u7cfb\u7edf\u6027\u80fd\u3002<\/li>\n<\/ol>\n<p><strong style=\"font-size: 3.2rem; letter-spacing: -0.064rem; color: #ffffff;\"><br>\u771f\u5b9e\u6848\u4f8b\uff1a\u5408\u4f5c\u4f19\u4f34\u600e\u4e48\u8bf4<br><br><\/strong><\/p>\n<p><span style=\"color: #ffffff;\"><strong>Wave Browser<\/strong>\uff08Eightpoint\uff09\u9ad8\u7ea7\u5546\u52a1\u62d3\u5c55\u603b\u76d1<strong>Kayla Wiggins<\/strong><span style=\"text-decoration: underline;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/youtu.be\/0i-X-w_7CRM\">\u8fd9\u6837\u8bf4<\/a><\/span>\uff1a<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #ffffff;\"><em>&#8220;<strong>\u548cAffinity\u7684\u5408\u4f5c\u53ef\u80fd\u662f\u6211\u6240\u6709\u5408\u4f5c\u4e2d\u6700\u6ee1\u610f\u7684\u4e00\u4e2a<\/strong>\u3002\u6211\u4eec\u7684\u6c9f\u901a\u975e\u5e38\u900f\u660e\uff0c\u4f1a\u4e00\u8d77\u8ba8\u8bba\u5e02\u573a\u8d8b\u52bf\u3002Affinity\u7684\u5de5\u5177\u786e\u5b9e\u80fd\u63d0\u4f9b\u826f\u597d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u901a\u8fc7\u6d4b\u8bd5\u8fd9\u4e9b\u529f\u80fd\uff0c\u770b\u5b83\u4eec\u5982\u4f55\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\uff0c\u6211\u4eec\u6536\u76ca\u826f\u591a\u3002\u4fdd\u6301\u5f00\u653e\u7684\u6c9f\u901a\uff0c\u5206\u4eab\u6210\u529f\u7ecf\u9a8c\uff0c\u8fd9\u5bf9\u6301\u7eed\u589e\u957f\u975e\u5e38\u6709\u5e2e\u52a9\u3002\u6211\u89c9\u5f97\u4eca\u5e74\u7684\u8868\u73b0\u4f1a\u662f\u8fc7\u53bb\u76845-10\u500d\uff0c\u6211\u5bf9\u6b64\u975e\u5e38\u671f\u5f85\u3002&#8221; <\/em><\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #ffffff;\"><strong>\u5c0f\u7c73<\/strong>\u7f8e\u56fd\u3001\u6b27\u76df\u548c\u62c9\u7f8e\u9500\u552e\u8d1f\u8d23\u4eba<strong>Bono Wu<\/strong><span style=\"text-decoration: underline;\"><a style=\"color: #ffffff;\" href=\"https:\/\/youtu.be\/6J2CW6oeziQ\">\u8c08\u5230Affinity\u4f5c\u4e3a\u5176\u6838\u5fc3\u4ee3\u7406\u5546\u5408\u4f5c\u4f19\u4f34\u7684\u4ef7\u503c<\/a><\/span>\uff1a<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #ffffff;\"><em>\u201c\u5f53\u4f60\u5ba1\u89c6\u6211\u4eec\u5c0f\u7c73\u8fd9\u6837\u7684\u624b\u673a\u5382\u5546\u65f6\uff0c\u6211\u4eec\u7684\u53d8\u73b0\u62fc\u56fe\u4e2d\u7f3a\u5c11\u4e86\u91cd\u8981\u4e00\u73af\u3002\u73b0\u5728\u6211\u4eec\u4ecd\u5728\u5feb\u901f\u53d1\u5c55\uff0c\u9700\u8981\u5408\u4f5c\u4f19\u4f34\u7684\u652f\u6301\uff0c\u9700\u8981\u4ed6\u4eec\u6210\u4e3a\u6211\u4eec\u5e73\u53f0\uff08\u5c0f\u7c73\uff09\u548c\u5ba2\u6237\u4e4b\u95f4\u7684\u6865\u6881\u3002 <strong>\u6211\u8ba4\u4e3a\u50cfAffinity\u8fd9\u6837\u7684\u6838\u5fc3\u4ee3\u7406\u5546\u5408\u4f5c\u4f19\u4f34\u6b63\u5728\u53d1\u6325\u8fd9\u4e2a\u4f5c\u7528\u3002<\/strong> \u4ed6\u4eec\u627f\u62c5\u5e73\u53f0\u548c\u5ba2\u6237\u7684\u5546\u52a1\u62d3\u5c55\u804c\u80fd\uff0c\u6210\u4e3a\u6c9f\u901a\u6865\u6881\uff0c\u5b9e\u73b0\u66f4\u597d\u7684\u534f\u4f5c\u3002&#8221;<br><br><\/em><\/span><\/p>\n<\/blockquote>\n<h3><span style=\"color: #ffffff;\"><strong>\u7ed3\u8bed<br><br><\/strong><\/span><\/h3>\n<p><span style=\"color: #ffffff;\">\u6269\u5927\u54c1\u724c\u5e7f\u544a\u9700\u6c42\u548c\u63a8\u52a8\u4f18\u8d28\u5e7f\u544a\u6536\u5165\u589e\u957f\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u5fc5\u987b\u5efa\u7acb\u5927\u89c4\u6a21\u7684\u5185\u90e8\u5e7f\u544a\u9500\u552e\u56e2\u961f\u3002<strong>\u901a\u8fc7\u4e0eAffinity\u5408\u4f5c<\/strong>\uff0c\u4f60\u53ef\u4ee5\u83b7\u5f97\u9ad8\u8d28\u91cf\u7684\u5e7f\u544a\u9884\u7b97\uff0c\u4f18\u5316\u53d8\u73b0\u7b56\u7565\uff0c\u540c\u65f6\u4fdd\u6301\u65e0\u7f1d\u3001\u975e\u4fb5\u5165\u5f0f\u7684\u5e7f\u544a\u4f53\u9a8c\u3002 <\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong><em><br>Affinity\u5145\u5f53\u4f60\u7684\u9500\u552e\u56e2\u961f\u89d2\u8272\uff0c\u5904\u7406\u54c1\u724c\u9700\u6c42\u5bf9\u63a5\u7684\u5404\u4e2a\u73af\u8282\uff0c\u8ba9\u4f60\u80fd\u591f\u4e13\u6ce8\u4e8e\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\uff0c\u53d1\u5c55\u4f60\u7684\u5e73\u53f0\uff0c\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u4f18\u5316\u4ea7\u54c1\u4f53\u9a8c\u3002<\/em><\/strong><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong><em>\u5982\u679c\u4f60\u4e5f\u60f3\u63d0\u5347\u53d8\u73b0\u6548\u679c\uff0c\u6b22\u8fce\u63d0\u4ea4\u4e0b\u65b9\u8868\u683c\uff0c\u4e86\u89e3Affinity\u5982\u4f55\u5e2e\u4f60\u5b9e\u73b0\u6536\u5165\u589e\u957f\uff0c\u6211\u4eec\u7684\u4e13\u4e1a\u56e2\u961f\u4f1a\u5c3d\u5feb\u4e0e\u4f60\u8054\u7cfb\uff01 <\/em><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4aac29c8 e-flex e-con-boxed e-con 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