{"id":9255,"date":"2026-04-14T12:40:28","date_gmt":"2026-04-14T12:40:28","guid":{"rendered":"https:\/\/www.affinity.com\/uncategorized-cn\/%e5%87%ba%e6%b5%b7%e5%8d%b0%e5%ba%a6%ef%bc%8c%e4%bd%a0%e7%9c%9f%e7%9a%84%e5%8f%aa%e9%9c%80%e8%a6%81%e7%9b%af%e7%9d%80%e4%b8%80%e5%9d%97%e5%b1%8f%e5%b9%95%e5%90%97%ef%bc%9f\/"},"modified":"2026-06-26T12:22:11","modified_gmt":"2026-06-26T12:22:11","slug":"rethinking-ipl-advertising-from-single-screen-reach-to-multi-screen-relevance","status":"publish","type":"post","link":"https:\/\/www.affinity.com\/cn\/media\/resources\/rethinking-ipl-advertising-from-single-screen-reach-to-multi-screen-relevance\/","title":{"rendered":"\u51fa\u6d77\u5370\u5ea6\uff0c\u4f60\u771f\u7684\u53ea\u9700\u8981\u76ef\u7740\u4e00\u5757\u5c4f\u5e55\u5417\uff1f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9255\" class=\"elementor elementor-9255 elementor-8378\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element 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#ffffff;\">IPL\u7684\u4f53\u9a8c\u5df2\u5ef6\u4f38\u6210\u4e00\u4e2a\u8fde\u7eed\u7684\u6570\u5b57\u95ed\u73af\uff0c\u6bd4\u8d5b\u8fd8\u6ca1\u5f00\u59cb\u5c31\u5df2\u542f\u52a8\uff0c\u6bd4\u8d5b\u7ed3\u675f\u540e\u4ecd\u5728\u7ee7\u7eed\u3002\u7403\u8ff7\u4e0d\u518d\u53ea\u662f\u5728\u665a\u4e0a7:30\u5b88\u5019\u76f4\u64ad\uff0c\u4ed6\u4eec\u7684\u6574\u4e2a\u767d\u5929\u90fd\u88abIPL\u6e17\u900f\uff1a\u65e9\u4e0a\u5237\u7cbe\u5f69\u96c6\u9526\uff0c\u4e0b\u5348\u8ffd\u5b9e\u65f6\u6218\u51b5\uff0c\u6bd4\u8d5b\u671f\u95f4\u5168\u7a0b\u4e92\u52a8\uff0c\u6df1\u591c\u7ee7\u7eed\u5237\u8d5b\u540e\u8ba8\u8bba\u3002<br \/><\/span><\/p><p><span style=\"color: #ffffff;\">\u6bd4\u8d5b\uff0c\u4e0d\u518d\u662f\u6ce8\u610f\u529b\u7684\u552f\u4e00\u6838\u5fc3\uff0c\u800c\u662f\u4e00\u4e2a\u66f4\u5927\u7684\u3001\u59cb\u7ec8\u5728\u7ebf\u7684\u53c2\u4e0e\u5faa\u73af\u4e2d\u7684\u4e00\u4e2a\u73af\u8282\u3002 <\/span><\/p><h3>\u00a0<\/h3><h3><span style=\"color: #ffffff;\"><strong>\u591a\u5c4f\u65f6\u4ee3\uff1a\u5370\u5ea6\u7528\u6237\u7684\u6ce8\u610f\u529b\u5728\u54ea\u91cc\uff1f<br \/><br \/><\/strong><\/span><\/h3><p><span style=\"color: #ffffff;\">\u4eca\u5929\uff0c\u5b9a\u4e49IPL\u6d88\u8d39\u65b9\u5f0f\u7684\uff0c\u4e0d\u53ea\u662f\u201c\u89c4\u6a21\u201d\uff0c\u66f4\u662f\u201c\u540c\u6b65\u6027\u201d\u3002<\/span><\/p><p><span style=\"color: #ffffff;\">\u4e00\u4e2a\u5370\u5ea6\u7528\u6237\uff0c\u53ef\u80fd\u6b63\u5728\u7535\u89c6\u4e0a\u770b\u7403\uff0c\u540c\u65f6\u7528\u624b\u673a\u67e5\u5b9e\u65f6\u6570\u636e\uff0c\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u53c2\u4e0e\u8ba8\u8bba\uff0c\u6216\u8005\u6d4f\u89c8\u76f8\u5173\u5185\u5bb9\u3002\u8fd9\u4e9b\u884c\u4e3a\u5e76\u4e0d\u4e92\u76f8\u4e89\u593a\u6ce8\u610f\u529b\uff0c\u800c\u662f\u5f7c\u6b64\u53e0\u52a0\uff0c\u6784\u6210\u66f4\u6df1\u5c42\u7684\u53c2\u4e0e\u3002 <\/span><\/p><p><span style=\"color: #ffffff;\">\u8fd9\u4e0d\u662f\u6ce8\u610f\u529b\u5206\u6563\uff0c\u8fd9\u662f\u6ce8\u610f\u529b\u6df1\u5316\u3002 <\/span><\/p><p><span style=\"color: #ffffff;\">\u5bf9\u51fa\u6d77\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u6539\u53d8\u4e86\u89e6\u8fbe\u7528\u6237\u7684\u672c\u8d28\u3002\u4e0d\u518d\u53ea\u9760\u4e00\u5757\u5c4f\u5e55\u4f20\u9012\u5f71\u54cd\uff0c\u800c\u662f\u6709\u673a\u4f1a\u5728\u591a\u4e2a\u89e6\u70b9\u4e0a\u4e0e\u5370\u5ea6\u7528\u6237\u540c\u6b65\u5efa\u7acb\u8fde\u63a5\uff0c\u6bcf\u4e2a\u89e6\u70b9\u90fd\u5728\u7528\u6237\u7684\u6d88\u8d39\u65c5\u7a0b\u4e2d\u53d1\u6325\u7740\u5404\u81ea\u4e0d\u540c\u7684\u4f5c\u7528\u3002 <\/span><\/p><p><span style=\"color: #ffffff;\">Affinity\u89c2\u5bdf\u5230\uff0cIPL\u671f\u95f4\u7684\u7528\u6237\u6ce8\u610f\u529b\u5e76\u4e0d\u505c\u7559\u5728\u67d0\u4e00\u5904\uff0c\u800c\u662f\u5728\u5c4f\u5e55\u4e4b\u95f4\u3001\u5e94\u7528\u4e4b\u95f4\u3001\u4e0d\u540c\u573a\u666f\u4e4b\u95f4\u6301\u7eed\u6d41\u8f6c\uff0c\u5f80\u5f80\u51e0\u5206\u949f\u5185\u5c31\u5b8c\u6210\u4e00\u6b21\u5207\u6362\u3002 <\/span><\/p><h3><span style=\"color: #ffffff;\"><strong><br \/>\u51fa\u6d77\u54c1\u724c\uff0c\u522b\u53ea\u62bc\u6ce8\u201c\u5927\u65f6\u523b\u201d<br \/><br \/><\/strong><\/span><\/h3><p><span style=\"color: #ffffff;\">\u957f\u671f\u4ee5\u6765\uff0cIPL\u5e7f\u544a\u548c\u9ad8\u989d\u6295\u5165\u51e0\u4e4e\u753b\u4e86\u7b49\u53f7\uff1a\u8d5b\u4e8b\u8d5e\u52a9\u3001\u7535\u89c6\u65f6\u6bb5\u3001\u4e92\u8054\u7f51\u7535\u89c6\u5e7f\u544a\u5e93\u5b58\uff0c\u8fd9\u4e9b\u662f\u4e3b\u6d41\u6253\u6cd5\u3002<\/span><\/p><p><span style=\"color: #ffffff;\">\u8fd9\u4e9b\u6e20\u9053\u5f53\u7136\u4ecd\u6709\u4ef7\u503c\uff0c\u80fd\u5e26\u6765\u89c4\u6a21\u89e6\u8fbe\u548c\u54c1\u724c\u58f0\u91cf\u3002\u4f46\u5c40\u9650\u6027\u540c\u6837\u6e05\u6670\uff1a\u4ef7\u683c\u9ad8\u3001\u7ade\u4e89\u6fc0\u70c8\uff0c\u4e14\u53ea\u80fd\u9501\u5b9a\u7279\u5b9a\u7684\u65f6\u95f4\u7a97\u53e3\u3002 <\/span><\/p><p><span style=\"color: #ffffff;\">\u66f4\u5173\u952e\u7684\u662f\uff0c\u5b83\u4eec\u53ea\u80fd\u6355\u6349\u7279\u5b9a\u65f6\u523b\u7684\u6ce8\u610f\u529b\uff0c\u6bd4\u5982\u5f00\u7403\u6216\u51b3\u80dc\u5c40\u3002\u4f46\u73b0\u4ee3IPL\u89c2\u4f17\uff0c\u5e76\u4e0d\u53ea\u5728\u8fd9\u4e9b\u65f6\u523b\u6d3b\u8dc3\u3002 <\/span><\/p><p><span style=\"color: #ffffff;\">\u4ed6\u4eec\u5168\u5929\u90fd\u5728\u7ebf\uff1a\u5237\u6218\u62a5\u3001\u770b\u5185\u5bb9\u3001\u7528\u5e94\u7528\u3001\u968f\u65f6\u505a\u6d88\u8d39\u51b3\u7b56\u3002\u8fd9\u4e9b\u5bb9\u6613\u88ab\u5ffd\u89c6\u7684\u300c\u95f4\u9699\u65f6\u523b\u300d\uff0c\u6070\u6070\u662f\u54c1\u724c\u5f71\u54cd\u529b\u6084\u7136\u79ef\u7d2f\u7684\u5730\u65b9\u3002 <\/span><\/p><p><span style=\"color: #ffffff;\"><em>\u4eca\u5e74\u8d5e\u52a9\u540d\u989d\u6ca1\u62a2\u5230\uff0c\u4e0d\u4ee3\u8868\u5c31\u9519\u8fc7\u4e86\u5370\u5ea6\u5e02\u573a\u8fd9\u4e2a\u7a97\u53e3\u3002\u53ea\u610f\u5473\u7740\u4e00\u4ef6\u4e8b\uff1a\u51fa\u6d77\u7b56\u7565\uff0c\u9700\u8981\u8ddf\u7740\u53d8\u3002 <\/em><\/span><\/p><h3>\u00a0<\/h3><h3><span style=\"color: #ffffff;\"><strong>\u6ce8\u610f\u529b\u5728\u8f6c\u79fb\uff0c\u51fa\u6d77\u6295\u653e\u8981\u8ddf\u4e0a<br \/><br \/><\/strong><\/span><\/h3><p><span style=\"color: #ffffff;\">\u5f53\u4e0bIPL\u6700\u91cd\u8981\u7684\u53d8\u5316\uff0c\u4e0d\u5728\u4e8e\u6536\u89c6\u6570\u5b57\uff0c\u800c\u5728\u4e8e\u7528\u6237\u6ce8\u610f\u529b\u5728\u54ea\u91cc\u3001\u4ee5\u4ec0\u4e48\u65b9\u5f0f\u5b58\u5728\u3002<\/span><\/p><p><span style=\"color: #ffffff;\">\u8d8a\u6765\u8d8a\u591a\u7684\u5370\u5ea6\u7528\u6237\u901a\u8fc7\u667a\u80fd\u624b\u673a\u53c2\u4e0eIPL\uff0c\u6709\u4eba\u548c\u7535\u89c6\u540c\u6b65\u4f7f\u7528\uff0c\u6709\u4eba\u76f4\u63a5\u628a\u624b\u673a\u5f53\u4e3b\u5c4f\u3002\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\u6301\u7eed\u589e\u957f\uff0c\u4e92\u8054\u7f51\u7535\u89c6\u5e73\u53f0\u52a0\u901f\u6269\u5f20\uff0c\u667a\u80fd\u624b\u673a\u59cb\u7ec8\u662f\u90a3\u4e2a\u968f\u65f6\u5728\u7ebf\u7684\u966a\u4f34\u8bbe\u5907\u3002 <\/span><\/p><p><span style=\"color: #ffffff;\">\u7528\u6237\u7684\u5bf9\u8bdd\u3001\u884c\u4e3a\u3001\u4e92\u52a8\u3001\u6d88\u8d39\u51b3\u7b56\uff0c\u6a2a\u8de8\u591a\u4e2a\u8bbe\u5907\u3001\u591a\u4e2a\u5e73\u53f0\uff0c\u65e9\u5df2\u7a81\u7834\u6bd4\u8d5b\u672c\u8eab\u7684\u65f6\u95f4\u8fb9\u754c\u3002<\/span><\/p><p><span style=\"color: #ffffff;\">\u5bf9\u51fa\u6d77\u54c1\u724c\u6765\u8bf4\uff0c\u673a\u4f1a\u4e0d\u518d\u53ea\u5c5e\u4e8e\u7403\u573a\u4e0a\u7684\u7cbe\u5f69\u77ac\u95f4\uff0c\u4e5f\u4e0d\u53ea\u5c5e\u4e8e\u76f4\u64ad\u65f6\u6bb5\uff0c\u6574\u4e2a\u56f4\u7ed5IPL\u7684\u5185\u5bb9\u751f\u6001\uff0c\u90fd\u662f\u53ef\u4ee5\u53d1\u529b\u7684\u7a7a\u95f4\u3002 <\/span><\/p><h3>\u00a0<\/h3><h3><span style=\"color: #ffffff;\"><strong>\u4ece\u89e6\u8fbe\uff0c\u5230\u771f\u6b63\u7684\u7528\u6237\u5171\u9e23<br \/><br \/><\/strong><\/span><\/h3><p><span style=\"color: #ffffff;\">\u8fd9\u4e00\u5207\uff0c\u90fd\u5728\u8981\u6c42\u54c1\u724c\u91cd\u65b0\u89c4\u5212IPL\u8425\u9500\u7684\u65b9\u5f0f\u3002<\/span><\/p><p><span style=\"color: #ffffff;\">\u591a\u5e74\u6765\uff0cIPL\u671f\u95f4\u7684\u6210\u529f\u7b49\u4e8e\u89e6\u8fbe\uff0c\u6838\u5fc3\u6307\u6807\u662f\u5728\u6700\u91cd\u8981\u7684\u65f6\u523b\uff0c\u8ba9\u591a\u5c11\u4eba\u770b\u5230\u4f60\u7684\u54c1\u724c\u3002\u5982\u4eca\uff0c\u8fd9\u4e2a\u5b9a\u4e49\u6b63\u5728\u88ab\u62d3\u5bbd\u3002 <\/span><\/p><p><span style=\"color: #ffffff;\">\u76f8\u5173\u6027\uff0c\u6b63\u5728\u548c\u66dd\u5149\u5ea6\u540c\u7b49\u91cd\u8981\u3002<\/span><\/p><p><span style=\"color: #ffffff;\">\u5728\u67d0\u4e2a\u9ad8\u51b2\u51fb\u65f6\u523b\u51fa\u73b0\u4e00\u6b21\uff0c\u5df2\u7ecf\u4e0d\u591f\u3002\u51fa\u6d77\u54c1\u724c\u9700\u8981\u7684\u662f\u6301\u7eed\u5728\u573a\u3001\u7d27\u8d34\u573a\u666f\uff0c\u4e0e\u5370\u5ea6\u7528\u6237\u771f\u5b9e\u53c2\u4e0e\u8d5b\u4e8b\u7684\u65b9\u5f0f\u4fdd\u6301\u540c\u9891\u3002 <\/span><\/p><p><span style=\"color: #ffffff;\">\u8fd9\u610f\u5473\u7740\uff0c\u8981\u4ece\u4e00\u6b21\u6027\u7684\u5b64\u7acb\u6295\u653e\uff0c\u8d70\u5411\u66f4\u6574\u5408\u7684\u591a\u5c4f\u5e03\u5c40\uff0c\u4e00\u79cd\u80fd\u968f\u7740\u7528\u6237\u65c5\u7a0b\u6d41\u52a8\u7684\u5728\u573a\u65b9\u5f0f\u3002 <\/span><\/p><p><span style=\"color: #ffffff;\">\u5728Affinity\uff0c\u6211\u4eec\u770b\u5230\u6700\u6709\u6548\u7684\u51fa\u6d77\u8425\u9500\u6d3b\u52a8\u90fd\u5728\u671d\u8fd9\u4e2a\u65b9\u5411\u6f14\u8fdb\uff1a\u4e0d\u56f4\u7ed5\u5355\u4e00\u6e20\u9053\uff0c\u800c\u662f\u56f4\u7ed5\u7528\u6237\u6ce8\u610f\u529b\u672c\u8eab\u7684\u6d41\u52a8\u8f68\u8ff9\uff0c\u6765\u6784\u5efa\u6295\u653e\u7b56\u7565\u3002<\/span><\/p><h3>\u00a0<\/h3><h3><span style=\"color: #ffffff;\"><strong>\u4f60\u7684\u76ee\u6807\u7528\u6237\uff0c\u76ee\u5149\u7a76\u7adf\u843d\u5728\u54ea\u91cc\uff1f<br \/><br \/><\/strong><\/span><\/h3><p><span style=\"color: #ffffff;\">IPL\u4f9d\u7136\u662f\u5370\u5ea6\u6700\u5177\u5f71\u54cd\u529b\u7684\u6587\u5316\u65f6\u523b\u4e4b\u4e00\u3002\u4f46\u5728\u6ce8\u610f\u529b\u6d41\u52a8\u3001\u79fb\u52a8\u3001\u4e0d\u65ad\u5207\u6362\u7684\u4eca\u5929\uff0c\u51fa\u6d77\u54c1\u724c\u8981\u95ee\u7684\uff0c\u5df2\u4e0d\u53ea\u662f\u5982\u4f55\u53c2\u4e0e\uff0c\u800c\u662f\u5982\u4f55\u6301\u7eed\u5728\u573a\u3002 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