The Publisher System is a comprehensive control kit for web inventory and ad feed management. It enables your Publishers to monetize their search based web properties/applications with Affinity's Search XML Ad Feed.
The Publisher System enables you to fully manage your Publisher Relationships and end-to-end Ad Distribution. It also offers the most comprehensive array of statistics/reports on feed, revenue, and publisher performance.
Highlights
The Publisher System enables you to:
- Create/Manage Publisher Accounts
- Create/Manage Site IDs (equivalent of sub IDs)
- Set Revenue Share for each Publisher Account
- Receive/Manage Payment Information for each Publisher Account
- Control privileges for various internal groups
(Sales, Account Management, Finance)
The Publisher System boasts of the most comprehensive suite of technologies to setup, manage, control and optimize ad distribution. With over 80 pre-integrated ad feeds - ready to churn out ads for publisher queries, you don't have to wait to get Advertisers on board. Just plug-n-play!
Further, our in-built Ad Feed Management Console allows you to:
- Add/Manage Feed Providers for every country (3rd Party Ad Providers)
- Define revenue shares for each feed provider
- Control delivery of ads from every feed provider
(set limits for queries, clicks, revenue,day part ad feeds) - Set feed timeout rate
- Set whitelist/blacklist of keywords per provider
- Allocate system resources per Publisher and define QPS
(Queries per second) - Mask/Unmask referrers for every Site ID/Publisher
Affinity Meta System Technology is the brains behind powering the system's ad distribution logic. It enables the Publishers to make more revenue, while allowing the Advertisers to market effectively. It can:
- Meta query upto 8 different ad feeds at the same time
- Respond to a query by serving an ad at blazing fast speeds
(less than half a second) - Produce a single XML output, combining responses from different ad feed providers
- Optimize XML output for maximum revenue (RPM based ranking)
Our dedicated Traffic Management Team is always accessible to setup and optimize your ad operations. They provide full support in:
- Setting up Publisher Accounts
- Setting up 3rd Party Ad Feeds
- Continuously optimizing ad distribution across integrated 3rd party ad feeds to maintain high RPMs
A host of statistics are made available for the Admin's perusal through a highly intuitive, easy-to-use and fully branded user interface. These include:
- Daily Traffic Stats
- Publisher Traffic/Revenue Stats
- Site ID Stats
- Region Traffic Stats
- Keyword Traffic Stats
- Category Traffic Stats
- Ad Feed Provider Group Stats
Publishers on your network can view detailed feed performance through their dedicated user interfaces carrying your branding. They can view stats:
- By Day
- By Site ID
- By Region
The system also gives the Publishers the option of importing this data directly into their Databases/ERPs using an API.
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