Highlights

Advertisers have a whole range of targeting capabilities at their fingertips. They can choose to target by

• Keyword
• Category
• Country
• State/City (for US)
• Run of network

One of the most prominent features of the Advertiser System is that your Direct Advertisers no longer compete only amongst themselves to get the top slot for their ads. They also compete with Advertisers on other networks; whose feeds are integrated into your system (3rd Party Ad Feeds). This fosters greater competition and ends up raising the bid values.
Direct Result - More spends on your system!

• Bid against other Advertisers & 3rd Party Ad Feeds on the system for the same ad spot
• Exercise a Fixed Bid or a Dynamic Max Bid pricing option
• Country

Minimum Bid Amount is 1 Cent.

Advertisers are given full control over managing and tracking their campaigns.They can track traffic conversions by:

• Keyword
• Traffic Source
• Ad Copy

With the Advertiser System, your Advertisers are always in the pilot's seat and right in the middle of the action. They get to control their budget the way they deem fit. They can exercise their right to:

• Control overall Campaign Budgets
• Control Budgets for every Traffic Source
• Control delivery of ads at a Traffic Source level
• Adjust bids for every Traffic Source

The Advertiser System gives you all the necessary controls to administer and bill your Advertisers. You can:

• Create Prepaid and Postpaid Advertiser Accounts
• Define credit limits for Postpaid accounts
• Choose to auto invoice Postpaid Advertisers
• Accept payments through Credit Cards and Paypal