November 18, 2014
Publishers seem welcoming of Facebook Atlas, considering it good to have multiple options. However, there seems to be an underlying thread of worry that they might be becoming too dependent on the social platform to drive traffic to their website.
September 29, 2014
LinkedIn recently acquired Bizo, a business-audience marketing tool that allows marketers to target professionals through display and sponsored content. With the $175-million acquisition, LinkedIn now has the capability to target audiences beyond its own platform. It also makes its own inventory more valuable to advertisers, since demographic and user data across devices and platforms collected through Bizo, could be used to service more relevant ads on LinkedIn itself.
September 3, 2014
Affinity Global Inc. announced the launch of its premium, above-the-fold and high impact Mobile ad units namely M-Footer and M-Page, marking Affinity's entry in the mobile advertising domain. Affinity's mobile ad unit, M-Footer, is capable of delivering relevant banner & rich media formats at the base of a mobile web page, and attracting up-to 5X more CTRs compared to regular banner advertising.
September 3, 2014
Affinity Global Inc., the world’s leading provider of innovative display advertising and monetization solutions today announced the launch of its premium, above-the-fold and high impact Mobile ad units namely M-Footer and M-Page, marking Affinity’s entry in the mobile advertising domain.
August 28, 2014
Mumbai, India, 28th August, 2014: Swapnil Shrivastav, VP - ad tech, Times Internet, explains targeting audiences via programmatic techniques with an example. He notes, "If I've been reading articles about Nexus 5 and I've been marked as having read those articles in so and so newspaper online, this opens a scope of being able to catch that user on NDTV or HT etc. No other process but programmatic allows this."
January 7, 2014
Chicago, IL, 7th January 2014 - Affinity, world's leading contextual ad network and Leading digital ad network, Networkplay announces an exclusive multi-year partnership to provide contextually targeted in-banner video ad offerings to advertisers.
November 6, 2013
Chicago, IL, 6th November 2013 - Affinity, the world's leading provider of innovative online display advertising and monetization solutions today announced that its premium, above-the-fold display ad inventory served through its high-impact ad products like In-Footer, In-Margin, In-Text, and In-Page will now be available to the world of advertisers, trading desks, and DSPs through Appnexus (A leading Real-Time Bidding (RTB) Platform).
September 24, 2013
Chicago, IL, September 24, 2013 - Affinity, the world's leading contextual ad network serving more than 60 billion ad impressions globally across its PPC and display ad networks each month, has launched SHIELD - a comprehensive, real-time traffic quality and brand safety technology to ward-off the evils of online advertising.
April 22, 2013
Chicago, IL, April 22, 2013: Affinity, the world's leading contextual ad network, today announced the introduction of advanced device targeting capabilities for its PPC ad platform. This release comes about in view of the dynamism brought about by Smart Phones and Tablets in increasingly shifting the online content consumption pattern from desktops/laptops to mobile devices. This trend has led to Advertisers demanding features that let them target ad campaigns to modern Mobile Devices, Operating Systems and Web Browsers, thereby allowing them to enhance advertising effectiveness and campaign ROI.
April 02, 2012
Chicago, Illinois, April 02, 2012: Affinity, the world's leading contextual advertising network, will now score all its Publisher's traffic sources based on conversion rates achieved for direct advertisers. The ad network is confident that this initiative will ensure a steady-stream of high-quality traffic on its global network. The Traffic Scoring feedback in the form of a Traffic Score of 1-10 (1 being the lowest & 10 being the highest) will be shared with the respective Publishers on the Affinity Network every week.
March 30, 2012
Chicago, Illinois, March 30, 2012: Affinity, the world's leading contextual ad network, dominant in the pay-per-click advertising space, plan to launch their Display Media Solutions globally. The upcoming Digital Marketing Event - ad:tech san francisco will witness Affinity launch a range of innovative & versatile monetization solutions for web publishers across the globe. These solutions will enable web publishers to monetize previously untapped areas of advertising within their websites like images, side margins and footer.
August 30, 2011
Mumbai, India, (30th August, 2011): Affinity, India's only innovative contextual advertising network is proud to announce that its Initiator Ad Platform is displaying outstanding results for campaigns running on the network. These results have been achieved after carrying out test campaigns for some of India's most formidable online advertisers and publishers.
July 20, 2011
Chicago, Illinois, 20th July 2011: Affinity, world's leading contextual advertising network, has recently undertaken a fresh initiative that aims at aiding each of its XML Publishers in their quest to enhance traffic quality and thereby strengthen their traffic monetization capabilities. This initiative comes in the form of Affinity's newly introduced Weekly Traffic Feedback Report - A comprehensive summary of weekly traffic performance for each traffic source on the Affinity Network. The report also features relevant insights and feedback for each Publisher on how to best attract, build and maintain high traffic quality.
April 25, 2011
Mumbai, Maharashtra, April 25, 2011 -- Affinity, the innovative technology player in the online advertising market, is expanding beyond its current business frontiers that are spread across North America and Western Europe. After operating there for nearly half a decade, they are now all set to enter the Indian online market space with a suite of next-generation contextual product offerings. These innovative products are expected to enhance and improvise the existing avenues for online advertising/monetization currently available to Advertisers/Publishers.
December 15, 2009
Mountain View, CA (PRWEB) December 15, 2009 -- Affinity, a fast growing, text-based online advertising network, has partnered with Anchor Intelligence, the leading traffic quality solutions provider, to optimize its ad inventory and filter its traffic in real time. Affinity, after evaluating various scoring solutions for several months, has licensed ClearMark to score all traffic within its network. Affinity joins the ranks of Ask.com, Burst Media, LookSmart, and several other industry leaders in partnering with Anchor Intelligence to protect advertisers and improve advertising performance.
August 24, 2009
AUSTIN, Texas--(BUSINESS WIRE)--Click Forensics®, Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, today entered into a click filtering and traffic quality scoring arrangement with Affinity, a fast-growing text-based advertising platform. Affinity will use Click Forensics services for all of its advertisers, publishers and partners. Affinity is the latest in a series of large online advertising networks adopting an independent 3rd party real-time click filtering platform to combat click fraud.
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