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Affinity in NEWS

January, 2015

Holy Grail of digital advertising on the horizon


Over the last decade, search went mainstream, social media became a game changer, programmatic nudged display to change its old ways, and mobiles and tablets changed the way we consume content. For the next decade, I'm willing to place my money on micro-targeting (popularly known as big data marketing and audience targeting).

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January, 2015

Programmatic buying and the evolution of ad tech


The changes in the last decade have been fuelled by visionary marketers and advancing technical capabilities. These innovations are driven by the desire to make digital advertising more effective and win more advertising dollars as compared to traditional media. The growth has also been fuelled by an increase in the consumption of digital content.

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December 15, 2014

56.1% of online ads are not seen, says Google


A new Google study has once again raised the question about how effective display advertising on the digital platform actually is. In a report titled "5 Factors of Viewability" the online giant has turned a few long held beliefs about digital display ads on their head. One of the most pertinent points that Google raises is how many ads are actually seen by visitors. Almost 56.1 per cent are not says Google.

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December 15, 2014

GOSF 2014: Setting new trends in e-commerce


From increased traffic from mobile phones and customers buying real estate online, the GOSF gave e-commerce a much-needed push. We spoke to online retailers, cashback & coupon site owners and digital experts to understand how GOSF 2014 benefitted them.

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November 18, 2014

Are publishers over-reliant on Facebook?


Publishers seem welcoming of Facebook Atlas, considering it good to have multiple options. However, there seems to be an underlying thread of worry that they might be becoming too dependent on the social platform to drive traffic to their website.

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September 29, 2014

LinkedIn's Bizo Acquisition could be a top draw for Advertisers


LinkedIn recently acquired Bizo, a business-audience marketing tool that allows marketers to target professionals through display and sponsored content. With the $175-million acquisition, LinkedIn now has the capability to target audiences beyond its own platform. It also makes its own inventory more valuable to advertisers, since demographic and user data across devices and platforms collected through Bizo, could be used to service more relevant ads on LinkedIn itself.

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September 3, 2014

Affinity Global Inc. Launches Mobile Ad Units Namely M-Footer and M-Page: Bloomberg


Affinity Global Inc. announced the launch of its premium, above-the-fold and high impact Mobile ad units namely M-Footer and M-Page, marking Affinity's entry in the mobile advertising domain. Affinity's mobile ad unit, M-Footer, is capable of delivering relevant banner & rich media formats at the base of a mobile web page, and attracting up-to 5X more CTRs compared to regular banner advertising.

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August 28, 2014

Affinity Managing Director Karan Gupta Talks On Programmatic Buying In India


Mumbai, India, 28th August, 2014: Swapnil Shrivastav, VP - ad tech, Times Internet, explains targeting audiences via programmatic techniques with an example. He notes, "If I've been reading articles about Nexus 5 and I've been marked as having read those articles in so and so newspaper online, this opens a scope of being able to catch that user on NDTV or HT etc. No other process but programmatic allows this."

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Kanika Tiwari
Media Relations
t +1-312-780-1674 x:533
t +91-22-4036-0000 x:533
e kanika.t@affinity.com
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