Storytelling Platform on Mobile for Brands
M-Canvas is a unique culmination of user insights, creative, technology, ad serving and media. It is built to evoke positive emotional connections like TV - but only better by making it voluntary, snackable, engaging and sexier. Just what the digital native would love to engage with.
Our Short Story
100Brandsin just12 months
Yes, that's young and fast. And we are just getting started.
Why Use M-Canvas?
Mobile is outrunning TV for users attention.
And millions of users access content outside of the walled gardens of the Big Boys. There is a 96%
chance you are not accessing this page through one of them.
Isn't Mobile Marketing Plagued With Problems?
Top 4 Problems of Mobile Ads
What Do Brand Stories Look Like?
Two Part Ad
A small ad unit with a thought provoking lead-in which appears during a consumer's content consumption journey.
This is where storytelling comes to life. Upon clicking on the Initiator the user is displayed a full screen interactive Brand Story.
Using phone features (such as Accelerometer, Gyroscope, Camera, Sound, Microphone, Calendar, Address Book, Calls) and stellar creative thinking, a Brand story is narrated.
Consumers talk to the Brand by playing Games, taking Selfies, speaking Taglines, tapping Stories, watching video Jukebox, giving Missed Calls, adding Calendar Reminders, saving Phone Numbers, downloading Apps, filling Forms and more.
Does It Deliver Results?
Consumers Don't Want Ads, They Want A Conversation.
Conversations Deliver Benchmark Busting Performance.
4% - 8%
Who Will Produce The Creative?
M-Canvas Creative Studio
We produce your creative for no charge.
Our in-house Creative Studio is staffed with a fearless team of copywriters, visualizers,
UI engineers, UX experts that bring years of mobile experience to the table.
All we need is your brief and we take over from there!
How Many Consumers Can A Brand Reach and Where?
40 Million Urban Indians
How Can A Brand Measure Performance?
- Unique Reach
- Viewable Impressions
- Total Engagements
- Billable Engagements
- Engagement Rate
- Accidental Engagements %
- Initiator Close %
- Average Time Spent (Impactor)
- Completion Rate (Videos)
- External Link Clicks
- Form Fills
- Breakdown by OS,
Location, and Devices
Continuous A/B testing of creatives is undertaken to understand what resonates more effectively with your audience.
How Does Pricing work?
An Engaged User is someone that spends at least 3 seconds on the
Impactor or starts interacting with the Impactor immediately.