CASE STUDIES
    Performance Advertising
  • Walmart
  • Tesco
  • Amazon
  • Beyond.com
  • Jazztel
  • TAM Airlines
  • Hungama
  • Rediff.com
  • Orange
  • India.com
  • Brand Advertising
  • IE9
  • Heineken
  • Kingfisher Calendar
  • Shoppers Stop
  • Jab Tak Hai Jaan
  • Son of Sardaar
BRAND
Walmart
Walmart, one of the world's most valuable companies, is the largest retailer in the world. Walmart's expansive online shopping portal for Brazil advertises with Affinity to generate online sales.
OBJECTIVE
Generate Online Sales for various Electronics Deals/Offers available at Walmart's expansive online shopping portal for Brazil.

This required Affinity to run multiple, precisely targeted Pay-Per-Click ad campaigns across our network of Premium In-Text Publishers & Cherry-picked Syndication Channels to attract the highest quality of traffic.
Walmart
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

48,000

TRANSACTIONS
WITH A 90% SALES
CONFIRMATION RATE
within 3 months.


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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis
  • These campaigns were contextually targeted at web users (across cities in Brazil) browsing online content related to Electronics across Affinity's In-Text Publisher Network
  • Campaigns were targeted to an extensive list of 10,000+ keywords related to various electronics deals/offers available at Walmart with an individual landing page for each keyword
  • Day Parting was extensively used. Ads would only be served during the identified high activity/traffic hours of the day in Brazil to maintain high conversion rates
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to achieve the campaign objectives
BRAND
Tesco
Tesco is the largest grocery and general merchandise retailer in the UK. It is also the second-largest retailer in the world. Tesco's online store advertises with Affinity to generate online sales.
OBJECTIVE
Generate Online Sales on Tesco's website, specifically across its Grocery, Electronics, Wines, and Clothing categories.

This required Affinity to run multiple, precisely targeted Pay-Per-Click ad campaigns across our network of Premium Publisher Properties & Cherry-picked Syndication Channels to attract the highest quality of traffic.
Tesco
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

10,000+

TRANSACTIONS
WITH A 96% SALES
CONFIRMATION RATE
within 3 months.


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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis
  • These campaigns were contextually targeted at web users (across cities in the UK) browsing or searching online content related to Electronics, Clothing, Grocery and Wine across the Affinity Publisher Network
  • Traffic Sources included Toolbars, Search, In-Text and Domain Parking
  • Campaigns were targeted to an extensive list of 5000+ keywords related to the different product categories with an individual landing page for each keyword
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
Amazon's Junglee.com
Amazon's Junglee.com is India's leading online shopping comparison portal that boasts of amalgamating a broad category of online sellers across Consumer Electronics, Books, Movies, Music, Apparel, Kitchen & Home Products verticals under one roof.
OBJECTIVE
Drive Qualified Buyers from India to Junglee.com's authorized sellers across all product categories. A Qualified Buyer is defined as a web user who completes the following Click Through Cycle:


Amazon's Junglee.com
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

100,000

QUALIFIED
BUYERS/MONTH

across all the targeted product categories

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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click campaigns with multiple text ad versions
  • These campaigns were contextually targeted at web users (across cities in India)browsing or searching online content related to Junglee's products across the Affinity Publisher Network
  • Traffic sources included Local Search, Toolbars, and In-Text
  • Campaigns were targeted to an extensive list of 65,000+ keywords related to different product categories with an individual landing page for each keyword
  • All the campaign parameters (Keywords, Categories, CPC Bids, Traffic Sources,etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
Beyond.com
Beyond.com is America's leading jobs & career portal. It prides itself in offering the widest array of job openings across various industries, and an even bigger database of active Job Seekers on its network.
OBJECTIVE
Drive Registrations from Job Seekers in the US in the following industries - Healthcare, Armed Forces, Banking, Engineering and Education.

This was to be achieved by the Job Seekers filling-out a simple registration form on a specially designed landing page.
Beyond.com
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

13,000+

JOB SEEKER
REGISTRATIONS
PER MONTH



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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Lead (CPL) basis
  • These campaigns were contextually targeted at web users (across cities in USA) browsing or searching online content related to Healthcare, Armed Forces, Banking, Engineering, and Education across the Affinity Publisher Network
  • Traffic sources included E-mail, Toolbars, Search, In-Text and Domain Parking
  • Campaigns were targeted to an extensive list of 22,000+ keywords related to the jobs available in the respective industry vertical
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
Jazztel
Jazztel is Spain's leading telecom operator. Jazztel advertised with Affinity's Performance Network to grow their subscriber base in Spain.
OBJECTIVE
Make Mobile Users in Spain switch to Jazztel's Telecom Services. This was to be achieved by making potential users submit a simple three-field registration form on a specifically designed landing page.
Jazztel
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

3000+

MOBILE USERS
PER MONTH

to switch to Jazztel's
Telecom Services.



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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Keyword, and Device targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Lead (CPL) basis
  • These campaigns were contextually targeted at web users (across cities in Spain) browsing or searching online content using specific Smartphones and Tablets (Samsung Galaxy, iPhone, iPad etc.) across the Affinity Publisher Network
  • Traffic sources included Local Search, Toolbars, and In-Text
  • Campaigns were targeted to an extensive list of 4,000+ keywords related to telecom and mobile services
  • Day Parting, and various Ad Optimization Techniques (like Dynamic Keyword Targeting) were continuously used by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
TAM Airlines
TAM Airlines is the largest Brazilian airline company by market share and fleet size. TAM Airlines advertised with Affinity's Performance Network to generate incremental online ticket sales.
OBJECTIVE
Generate Ticket Sales on Tam Airlines' website.

This required Affinity to drive highly relevant audiences looking to travel to and from Brazil & Latin America across domestic & international destinations. We used the various promotional offers available across destinations to attract
TAM Airlines
RESULTS

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

14,000

TRANSACTIONS WITH
A
94% SALES CONFIRMATION RATE within 3 months.


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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis
  • These campaigns were contextually targeted at web users (across cities in Brazil, USA, UK & Latin America) browsing or searching online content related to Latin American Travel & Leisure across the Affinity Publisher Network
  • Traffic sources included E-mail, Search, Toolbars, Domain Parking and In-Text
  • Campaigns were targeted to an extensive list of 21,000+ keywords related to different destination offers available for Latin America on TAM's website with an individual landing page for each keyword
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to achieve the campaign objectives
BRAND
Hungama Digital Media
Hungama Digital Media's subsidiary ArtistAloud.com webcasts rock concerts by independent artists live. This event is called "Thank God It's Rock on Friday" (TGIRF). Hungama Digital Media partnered with Affinity to drive audiences to this live webscast.
OBJECTIVE
Drive large-volume, high-quality traffic during the live webcast of TGIRF to provide maximum visibility to the artists & sponsors.
Hungama Digital Media
RESULTS

Affinity's Pay-Per-Click
(PPC) & Display Networks
delivered


25,000

UNIQUE VISITORS
PER HOUR

to the live webcast of Thank
God It's Rock on Friday.



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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions
  • We simultaneously also ran multiple display campaigns (Banner & Rich Media) on our Display Network
  • These campaigns were contextually targeted at web users (across cities in India) browsing or searching online content related to Entertainment & Lifestyle across Affinity's Premium Pay-Per-Click & Display Publisher Networks
  • Traffic sources included Local Search, Toolbars, In-Text, In-Footer, In-Page, and In-Margin
  • PPC campaigns were targeted to an extensive list of 100,000+ keywords
  • Day Parting was extensively used. Ads would only be served during the live webcast hours of the day in India
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
Rediff.com
Rediff.com is one of the premier online providers of news, information, communication, entertainment, and shopping services to Indians worldwide.

Rediff.com advertised with Affinity's Innovative Pay-Per-Click (PPC) Network to promote its newly launched deals website offering discounts on dining & lifestyle.
OBJECTIVE
Generate Leads to help Rediff.com build a database of potential customers for its newly launched deals offering.

Affinity was required to attract web users to avail of such deals by providing their email & city details on a specially designed landing page.
Rediff.com
RESULTS

Affinity's Innovative
Pay-Per-Click (PPC) Network
delivered


2,000+

NEW LEADS PER DAY.




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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis
  • These campaigns were contextually targeted at web users (across cities in India) browsing or searching online content related to dining & lifestyle across Affinity's Publisher Network
  • Traffic sources included Local Search, Toolbars, and In-Text
  • Campaigns were targeted to an extensive list of 6000+ keywords related to various deals available at Rediff.com
  • Day Parting was extensively used. Ads would only be served during the identified high activity/traffic hours of the day in India to maintain high conversion rates
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to achieve the campaign objectives
BRAND
Orange
Orange is the world's leading telecom and data services operator. Orange advertised with Affinity's Innovative Pay-Per-Click (PPC) Network to promote their mobile deals and rake in new phone contracts across Europe.
OBJECTIVE
Recruit new customers for Orange's new mobile deals and phone contracts across major European countries.

This was to be achieved by making web users submit a simple form with their details on a specially designed landing page.
Orange
RESULTS

Affinity's Innovative
Pay-Per-Click (PPC) Network
delivered


500+

NEW PHONE
CONTRACTS
PER MONTH





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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a mix of Geo (Country-State-City Level), Keyword, and Device targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a CPA basis
  • These campaigns were contextually targeted at web users (across major cities in Europe) browsing or searching online content using specific Smartphones and Tablets (Samsung Galaxy, iPhone, iPad etc.) across the Affinity Publisher Network
  • Traffic sources included Local Search, Toolbars, and In-Text
  • Campaigns were targeted to an extensive list of 5,000+ keywords related to telecom and mobile services
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to achieve the campaign objectives
BRAND
India.com
India.com is a house of brands (websites), offering original & engaging content in India. Their content categories include E-mail, News, Sports, Entertainment, Auto, Education, Health, Travel, Food & Lifestyle.
OBJECTIVE
Drive Unique Visitors to India.com's brands (websites) like OnCars.in, CricketCountry.com, BollywoodLife.com etc.

This required Affinity to drive precisely targeted, high quality traffic from our network of premium web publishers and syndication channels. The traffic quality was judged on various parameters such as Click Through Rates, Bounce Rates, Time Spent etc.
India.com
RESULTS

Affinity's Innovative
Pay-Per-Click (PPC) Network
delivered over


1 MILLION

UNIQUE VISITORS
PER MONTH

for a period of 6 Months.


Get PDF Version Get PDF Version
I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions
  • These campaigns were contextually targeted at web users (across cities in India) browsing or searching online content related to News, Auto, Entertainment, Lifestyle, Travel etc. across Affinity's Pay-Per-Click (PPC) Publisher Network
  • Traffic sources included Search, Toolbars, In-Text, Direct Navigation, and Domain Parking
  • These campaigns were targeted to an extensive list of 150,000+ keywords
  • All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
BRAND
Microsoft IE9
Microsoft, one of the world's most valuable companies, is the world's largest software maker. Microsoft India advertised with Affinity's Premium Display Advertising Network to engage web users, and generate awareness about the powerful features of the newly launched Microsoft IE9 Web Browser.
OBJECTIVE
To make Indian Web Users using the Windows 7 Operating System download the latest IE9 Web Browser. This was to be achieved by making these Web Users visit a specially created landing page.
Microsoft IE9
RESULTS

Affinity's Next-Gen Display
Advertising Network
delivered


5000+

DOWNLOADS WITHIN
ONE MONTH WITH A
13% CONVERSION
RATE



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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo, Category and Device (OS & Browser) targeted display ad campaigns with multiple ad versions (Banner & Rich Media)
  • These campaigns were contextually targeted at web users (across cities in India) browsing online content related to Entertainment, News, Technology, and Business across Affinity's Premium Display Publisher Network
  • These campaigns were further targeted at web users using Windows 7 OS Machines with web browsers other than IE9
  • Traffic sources included In-Footer, In-Margin, and In-Page Ad Units
  • All the campaign parameters (Categories, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
In-Footer Implementation In-Margin Implementation In-Page Implementation



BRAND
Heineken
Heineken, the leading Dutch beer brand in association with GroupM partnered with Affinity's Next-Gen Display Network to promote their brand as the official sponsor of 'Skyfall' - The latest James Bond movie.
OBJECTIVES
  1. To gain prominence amongst the target audience by creating buzz around the new "James Bond's Drink" - Heineken
  2. Build curiosity and awareness for the new James Bond movie- Skyfall by re-directing the audience to play a web game "Crack The Case" - James Bond Style!
Heineken
RESULTS

Affinity's Next-Gen Display
Advertising Network
delivered


3 MILLION

IMPRESSIONS WITH
OVER
1.2% CTR
WITHIN 3 WEEKS


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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a category targeted display ad campaign through our premium In-Footer Ad Unit displaying multiple above-the-fold banner ads. The premium visibility provided by In-Footer was complimented by garnering extensive reach for the campaign through our In-Page Ad Unit running multiple contextually targeted standard banner ads
  • These campaigns were contextually targeted to web users (males, aged 21-35) browsing online content related to Entertainment, Auto, Sports, News, and Technology across Affinity's Premium Display Publisher Network
  • We worked closely with the creative team at GroupM to ensure that the banners captured the thrill and the essence of being James Bond. These banners invoked the user's curiosity and allowed him to play a game named "Crack The Case" - James Bond Style!
  • Affinity's dedicated Account Managers continuously optimized campaign delivery by serving higher volumes during the peak hours of the day as well as late in the night, in order to grab the attention of our target audience and boost performance
In-Footer Implementation In-Page Implementation
BRAND
Kingfisher
Kingfisher in association with GroupM partnered with Affinity to advertise the 2013 edition of the annual Kingfisher Calendar.
OBJECTIVE
To garner exclusive premium visibility and prominence amongst the youth through our Premium Display Publisher Network.
Kingfisher
RESULTS

Affinity's Next-Gen Display
Advertising Network
delivered


2 MILLION

IMPRESSIONS &
40,000 UNIQUE VISITORS
WITHIN 20 DAYS


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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a category targeted display ad campaign through our premium In-Footer Ad Unit displaying multiple above-the-fold banner ads
  • The exclusive premium visibility provided by In-Footer was complimented by garnering extensive reach for the campaign through our In-Page Ad Unit running multiple contextually targeted standard banner ads
  • These campaigns were contextually targeted to web users (aged 21-35) browsing online content related to Entertainment, Lifestyle, Auto, Sports, News, and Technology across Affinity's Premium Display Publisher Network
  • Affinity's dedicated Account Managers continuously optimized campaign delivery by serving higher volumes during the peak hours of the day as well as late in the night, in order to grab the attention of our target audience and boost performance
In-Footer Implementation In-Page Implementation
BRAND
Shoppers Stop
Shoppers Stop, India's leading department store chain and GroupM partnered with Affinity's Premium Display Advertising Network to promote Shoppers Stop's Upto 51% end-of-season sale.
OBJECTIVE
To create awareness and drive unique visitors to the Shoppers Stop Website by promoting their end-of-season sale.
Shoppers Stop
RESULTS

Affinity's Next-Gen Display
Advertising Network
delivered


2.3 MILLION

IMPRESSIONS WITH
1.2% CTR IN 15 DAYS.



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I AM READY TO ADVERTISE
OUR APPROACH

  • We ran a combination of Geo (Country-State-City Level) and Category targeted display ad campaigns utilizing our flagship premium ad unit - In-Footer - running above-the-fold 728x90 banner Ads
  • These campaigns were contextually targeted at web users (across specific cities in India) browsing online content related to Shopping, Lifestyle, and News
  • All campaign parameters were continuously optimized by our dedicated account managers, which guaranteed that the ad was served at a high frequency, whilst providing unique visitors. This ensured high visibility to the brand and helped Shoppers Stop reach out to as many avid shoppers as possible
In-Footer Implementation
BRAND
Jab Tak Hai Jaan
Yash Raj Productions in association with Epigram Advertising wanted to run a high-impact promotional campaign to generate buzz around the release of Jab Tak Hai Jaan - One of the biggest Bollywood movie releases of 2012.
OBJECTIVE
Create intrigue amongst the target audience and generate buzz by making web users engage with a unique creative (featuring a different song from the movie) every week.
Jab Tak Hai Jaan
RESULTS

Affinity's Premium Display
Advertising Network
delivered


5 MILLION

IMPRESSIONS
WITH 2% CTR
WITHIN A MONTH



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I AM READY TO ADVERTISE
OUR APPROACH

  • We completely customized our premium In-Footer ad unit by creating a specially designed above-the-fold ad, complimenting the movie"s visual theme. This proved to be an ideal vehicle for premium, prominent branding
  • Within this custom ad, we integrated a video unit that streamed the movie's music videos from its YouTube page, thus increasing the view count with every impression
  • This campaign ran for 4 weeks. We suggested a change of creative on a weekly basis, thereby promoting a new song every week. Each new creative was set to compliment the colours of the characters' attire in the video
  • The creatives were designed with a view of fostering high engagement and interactivity - The web users were provided with a variety of options to either "Watch", "Own" or even "Set the song as their Caller Tune" from within the ad itself
  • This campaign was contextually targeted at web users in India browsing online content related to Entertainment, Lifestyle, and News across our Premium Display Publisher Network
  • Our dedicated team of Account Managers continuously optimized ad delivery using various techniques like day-parting to gather maximum viewership thereby increasing the effective reach of the campaign
In-Footer Fully Customized Unit In-Footer Implementation In-Footer Fully Customized Unit In-Footer Implementation In-Footer Fully Customized Unit

In-Footer Implementation In-Footer Fully Customized Unit In-Footer Implementation
BRAND
Son of Sardaar
Ultra Violet Digital wanted to run a short burst - high impact promotional campaign for the movie Son of Sardaar - one of the big bollywood Diwali releases in 2012.
OBJECTIVES
  1. To drive engagement on Social Media Pages (Facebook & YouTube).
  2. To Garner maximum visibility while promoting the movie through its music videos pre & post the stipulated release date.
Son of Sardaar
RESULTS

Affinity's Premium Display
Advertising Network
delivered


750,000

IMPRESSIONS WITH
OVER
1.5% CTR
WITHIN 3 DAYS


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I AM READY TO ADVERTISE
OUR APPROACH

  • We completely customized our premium In-Footer ad unit by creating a specially designed above-the-fold ad that donned the various attributes of the movie, whilst giving a sparkling Diwali touch to the ad
  • We incorporated a 300x250 video unit within the banner for previewing the movie promos and its songs which were streamed via the movie's official YouTube Channel. This directly contributed to the video's view count on YouTube everytime the In-Footer loaded
  • A prominent "Know More" CTA re-directed web users to the movie's Facebook page which provided the users with a chance to participate in contests, buy tickets, and be a part of its community
  • This campaign was contextually targeted at web users in India browsing online content related to Entertainment, Lifestyle, and News across our Premium Display Publisher Network
  • Our Account Management Team strategically ran this campaign across 3 specific days to promote the following phases:
In-Footer Implementation In-Footer Implementation
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