Creative Creative Strategist (Mumbai, India)

We are a bunch of creative and technology-driven mavens that are on a mission to make mobile content and ads engaging. We pride ourselves on creating unique, compelling stories and telling them with an interactive style.

mCanvas is looking for an experienced Creative Strategist with a drive to work in a fast-paced environment while thinking quickly on their feet. Unlike standard mobile advertising solutions, we empower brands to weave more effective brand stories by etching mobile sensors and features into the ad creative. The candidate will apply such cutting-edge technology solutions to bring industry-first innovations and award-winning ideas to mCanvas clients.

The primary responsibility of this position is to create strong conceptual and strategy-based advertising across mobile media for clients. The role leads the creative studio culturally and is responsible for the quality of the creative product and output.

Responsibilities

  • Conceive, develop and execute effective mobile advertising campaigns
  • Create engaging concepts and mesmerizing designs to achieve the highest level of connect with the clients’ target groups
  • Oversee campaigns from production to completion
  • Work with copywriters, designers, and developers to determine feasibility; schedule and prioritize their queues
  • Ensure that the working processes (planning, documentation, execution, etc.) are run efficiently
  • Brainstorm ideas and concepts with other members of the creative team
  • Pitch ideas to clients by clearly articulating benefits of the team’s creative concepts
  • Give thoughtful, professional, and direct communication to team members; in particular, give focused, substantive feedback to our creative team and their work
  • Follow the latest trends in design, advertising and marketing
  • Gather feedback from the sales team and incorporate it in the concepts
  • Should be able to cope with pressure and tight deadlines

Required Skills

  • 1-2 years of experience in an agency environment
  • Strong grasp of the digital landscape, especially its parameters and design possibilities
  • Knowledge of web technologies, devices, device sensors and key digital principles
  • Experience working with a team of designers, copywriters, web developers and sales
  • Excellent command of English language (grammar, spelling and vocabulary)
  • Polished client presentation skills, demonstrating a clear vision of how the work addresses problems and requirements set forth in a creative brief
  • Strong organizational skills
  • Empathy and enthusiasm for businesses – big and small, brands of all kinds

Benefits

Leave Travel Allowance, Medical Allowance, Conveyance Allowance, Bonus et al. are a given everywhere & here at Affinity too. However, we strive to go beyond the usual & the drab. If A Young Competitive Work Environment, Casual Dress Code, Flexible Working Hours, Sports Events, Flexible Leaves, 5-day Work Week (Mon-Fri), Recreational Facilities like TT are your cheat-codes, then you’re sure to win at Affinity.

We are a company, which realizes that its employees are its most important assets & hence we strive towards providing a conducive work environment, which is flexible, professional, prospering, stable, innovative and truly international in scope. If you wish to build a career with a thriving, fast-paced and cutting-edge technology company that offers personal & professional growth, we sure do want to hear from you!

About Us

About mCanvas
mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating 'wow' moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit mCanvas.com

About Affinity
Founded in 2006, Affinity is an independent advertising technology company specializing in creating brand and performance led advertising products. It owns and operates 3 unique advertising products – mCanvas, SitePlug and Display SSP. For more info, please visit Affinity.com

To apply, please send your resume to careers@affinity.com