Marketing Marketing Specialist (Mumbai, India)

Affinity.com a global contextual Ad Network, is seeking highly creative, marketing and brand savvy internet enthusiasts who are eager, energetic and highly motivated for a Marketing Specialist position with our Business Group located in Mumbai.

The applicant will be expected to work in a team oriented environment, driving 360 degree brand and marketing efforts that would involve creating marketing collaterals (online & offline), web content, developing & executing - social media marketing strategies, PR Initiatives and carrying out other tactical marketing plans. Emphasis will also be placed on the candidate's contribution towards the team by demonstrating leadership, fostering camaraderie & overall knowledge sharing. The applicant will be expected to play a critical role in realizing Affinity's brand, marketing & business goals.

Responsibilities

  • Plan and execute marketing campaigns across a wide spectrum of avenues such as e-mailers, banner advertising, pay-per-click, social media, tradeshows, blogs, podcasts, video, print etc.
  • Support each of the company’s products with whitepapers, case studies, web videos, documentation, FAQs etc. as required by the business and product teams
  • Identify new marketing avenues to promote the brand Affinity
  • Liaison between the head of marketing, business, design & tech teams to keep the marketing collaterals updated
  • Develop & execute Social Media Marketing campaigns
  • Deliver ROI focused measurement and reporting for all executed campaigns irrespective of medium
  • Plan & Coordinate deliveries for any marketing events/tradeshows
  • Conceptualize & write creative content for company collaterals viz. press releases, newsletters, banners, text ads, e-mailers, print ads etc.

Benefits

Leave Travel Allowance, Medical Allowance, Conveyance Allowance, Bonus et al. are a given everywhere & here at Affinity too. However, we strive to go beyond the usual & the drab. If A Young Competitive Work Environment, Casual Dress Code, Flexible Working Hours, On-the-house Snacks, Once-a-week Company Lunch, Movies, Sports Events, Flexible Leaves, 5-day Work Week (Mon-Fri), Recreational Facilities (TT, Foosball etc.) are your cheat-codes, then you’re sure to win at Affinity.

We are a company, which realizes that its employees are its most important assets & hence we strive towards providing a conducive work environment, which is flexible, professional, prospering, stable, innovative and truly international in scope. If you wish to build a career with a thriving, fast-paced and cutting-edge technology company that offers personal & professional growth, we sure do want to hear from you!

About Us

About Siteplug
Founded in 2006, Affinity.com is the world's leading contextual ad network. We build innovative contextual advertising, media, and monetization solutions for Advertisers & Publishers.

Our advertising, media, and monetization solutions are delivered via Affinity.com's Global Pay-Per-Click (PPC) & Display Advertising Networks. Both these networks help 100,000+ Advertisers reach out to their target audience by delivering over 50 Billion ad impressions each month.

This is achieved through exclusive contextual ad distribution via our network of 10,000+ Premium Publishers, and Syndication Channels from across North America, Western Europe, Middle East, India, South-East Asia & Australia. For more information, please visit www.affinity.com

About Affinity
Siteplug is a product owned and operated by Affinity. Siteplug’s proprietary technology enhances user experience for online search products such as search engines, browsers, keypads, launchers and various other mobile applications by recommending or redirecting the consumer to the most relevant website.

Siteplug is currently integrated with the over 400+ Enterprise brands, widely used Search engines & Mobile application’s and the top Domain parking companies across the globe.

Siteplug’s key vision is to make browsing safer for brands and faster for consumers.

For more information, please visit http://www.siteplug.com

To apply, please send your resume to careers@affinity.com