CREATIVE Content Strategist (Mumbai, India)

Affinity's subsidiary mCanvas, a mobile story telling ad platform, is looking for an experienced Content Strategy specialist for its Mumbai office

We are a bunch of creative and technology-driven mavens that are on a mission to make mobile content and ads engaging. We pride ourselves on creating unique, compelling stories and telling them with a sweeping, interactive style.

mCanvas is looking for an experienced Content Strategist for its Mumbai office. The primary responsibility of the candidate is to create engaging and visually attractive content articles for mCanvas’ clients. You will craft interactive brand stories by etching mobile sensors (motion, touch, location, accelerometer, etc.) and features (camera, microphone, calendar, contacts, etc.) in to the content.

This is your chance to create great experiences for millions of consumers of the world’s most valuable brands.


  • Conceive, develop and produce interactive content
  • Create engaging concepts and mesmerizing designs to achieve the highest level of connect with the clients’ target groups
  • Oversee campaigns from production to completion
  • Brainstorm visual and copy ideas with other members of the creative team
  • Work with back-end and front-end developers to determine concept feasibility
  • Pitch ideas to clients by clearly articulating benefits of the creative concepts
  • Follow the latest trends in design, advertising and marketing

Required Skills

  • 1.5 to 4 years of experience in a professional creative writing capacity. This can be as a journalist, advertising strategist, fiction-writer, graphic novelist, blogger, poet or anything else. The quality is important, the form factor less so
  • Strong grasp of the digital landscape, especially its parameters and design possibilities
  • Knowledge of web technologies, devices, device sensors and key digital principles
  • Experience coordinating a team of designers, copywriters and web developers
  • A solid command of the English language (grammar, spelling and vocabulary)
  • Polished client presentation skills, demonstrating a clear vision of how the work addresses problems and requirements set forth in a creative brief
  • Strong organizational skills
  • Empathy and enthusiasm for businesses – big and small, brands of all kinds

About Us

About mCanvas
mCanvas is an ecosystem of sensory mobile ads that helps brands emotionally connect with their audiences. Every ad is made memorable by integrating phone sensors and device features into the brand narrative. mCanvas is creating 'wow'moments everyday by reinventing formats, building tools and providing a marketplace to run these ads at scale. For more details and clientele, visit

About Affinity
Founded in 2006, Affinity is an independent advertising technology company specializing in creating brand and performance led advertising products. It owns and operates 3 unique advertising products – mCanvas, SitePlug and Display SSP. For more info, please visit

To apply, please send your resume to