Engineering Software Engineer – Web Front End (Mumbai, India) (, a global contextual Ad Network, is seeking Technocrats who are eager, energetic and highly motivated for a Senior Software Engineer – PHP position with our Engineering Group, located in Mumbai. The applicant will be expected to work in a team oriented environment tackling tasks at various stages in the development process ranging from requirements gathering to implementation and testing. Emphasis is placed on the candidate's contribution to the group and their advancement in understanding and helping extend and maintain Affinity's technical product and infrastructure.


    You will be motivated to combine art of user design with art of programming. Responsibilities will include translation of the UI/UX design wireframes to actual code that will produce visual elements of the application.

    Our revolutionary product enables advertisers worldwide to achieve an unprecedented customer engagement. This person would also take on the following responsibilities:

  • Develop and maintain user-facing interfaces, tools and features
  • Ensure the technical feasibility of UI/UX designs
  • Estimate work and be accountable for delivering on tasks
  • Build reusable code and libraries for various applications
  • Optimize application for maximum page load speed and scalability
  • Assure that all user input is validated before submitting to back-end
  • Collaborate with other team members and stakeholders
  • Write appropriate technical documentation to aid in knowledge transfer
  • Creating presentable reporting interfaces with visually appealing graphs and charts
  • Stay abreast of new technical trends in front-end technologies, learn related tools and technologies quickly and implement them to enhance product experience
  • Architectural planning for Front End technology, and collaborating on data formats and APIs with partner teams internally

Required Skills

  • 3+ years of experience building Web based front-end applications
  • Excellent working knowledge of Linux, Apache/Nginx, MySQL, PHP (LAMP/LEMP) with hands-on programming experience of PHP and MySQL
  • Proficient understanding of Web markup, including HTML5/CSS3
  • Proficient understanding of client-side scripting and JavaScript frameworks such as AngularJS, vue.js, React Js etc, including jQuery
  • Familiarity with Web-Usability standards, menu navigation, accessibility, bread crumbs, pagination, search, filtering grids, tabular content with sorting/in-place edits
  • Ability to present visual graphs for reporting tools using D3.js and similar charting libraries
  • Good understanding of asynchronous request handling, partial page updates, and AJAX
  • Strong knowledge of Web Security, Sessions, Cookies, XML, JSON, API’s, DOM Scripting, etc
  • Strong programming, analysis and design skills including OOP, Algorithms, Data Structures, Networking, strong HTTP fundamentals and good OS Concepts
  • Proficient understanding of code versioning tools, such as GIT/SVN
  • Ability to grasp emerging technical standards and apply/mentor development team in right direction and enthusiasm for solving internet scale challenging problems
  • Working knowledge with various caching technologies, NoSQL and relational databases, experience of writing complex queries, stored procedures, triggers, experience in MySQL
  • Basic knowledge of image authoring tools, to be able to crop, resize, or perform small adjustments on an image
  • Proficient understanding of cross-browser compatibility issues and ways to work around them

Additional Desired Skills

  • Added advantage if you have exposure to large scale website development and advance technology components like – CDN, load balancers, distributed logging, distributed queries, queueing engines, containerization, AWS/Google cloud
  • Excellent communication skills
  • Excellent teamwork skills, ability to self-start, share insights, ask questions, and report progress
  • Strong enthusiasm in solving messy problems with good solution design skills
  • Working experience on scalable interactive web applications, preferably at a major internet property
  • Basic understanding of server-side CSS pre-processing platforms, such as LESS and SASS
  • Good understanding of SEO principles and ensuring that application will adhere to them
  • Working knowledge of both Unix and Windows in a software development setting, prefer strength in Unix (all flavors) environment


Leave travel allowance, medical allowance, conveyance allowance, bonus etc. are a given everywhere & here at Affinity too. However, we strive to go beyond the usual & the drab. If a young competitive work environment, casual dress code, flexible working hours, on-the-house snacks, movies, sports events, flexible leaves, 5-day work week (Mon-Fri), recreational facilities (Pool, TT, Foosball, etc.) are your cheat-codes, then you're sure to win at Affinity.

We are a company, which realizes that its employees are its most important assets & hence we strive towards providing a conducive work environment which is flexible, professional, prospering, stable, innovative and truly international in scope. If you wish to build a career with a thriving, fast-paced and cutting-edge technology company that offers personal & professional growth, we sure do want to hear from you!

About Affinity

Founded in 2006, we are world's leading contextual ad network. We build innovative advertising media and monetization solutions for Advertisers & Publishers.

Our advertising media and monetization solutions are delivered via Affinity's Global Pay-Per-Click (PPC) & Display Advertising Networks. Both these networks help 100,000+ Advertisers reach out to their target audience by delivering over 50 Billion ad impressions each month.

This is achieved through exclusive contextual ad distribution via our network of 10,000+ premium publishers and syndication channels from across North America, Western Europe, Middle East, South-East Asia, India and Australia.

To apply, please send your resume to