CREATIVE PR and Social media - Specialist (Mumbai)

Affinity's subsidiary, a mobile story telling ad platform, is looking for an experienced PR and Social media specialist for its Mumbai office. Unlike standard mobile advertising solutions, we empower brands to tell more effective brand stories by etching mobile sensors (motion, touch, location, accelerometer, etc.) and features (camera, microphone, calendar, contacts, etc.) in to the ad creative. The PR & social media specialist will apply such solutions to bring innovative and award winning ideas to mCanvas’s clients. (visit:


  • Planning, developing and implementing PR strategies.
  • Communicating with colleagues and key spokespeople.
  • Liaising with, and answering enquiries from media, individuals and other organizations often via telephone and email.
  • Researching, writing and distributing press releases to targeted media.
  • Should be good at promoting brands on Social Media.
  • Collating and analyzing media coverage.
  • Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
  • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs.
  • Organizing events including press conferences, exhibitions, open days and press tours.
  • Maintaining and updating information on the organization’s website.
  • Managing and updating information and engaging with users on social media sites such as Twitter and Facebook.
  • Sourcing and managing speaking and sponsorship opportunities.
  • Commissioning market research.
  • Fostering community relations through events such as open days and through involvement in community initiatives.
  • Managing the PR aspect of a potential crisis situation.

Required Skills

  • 1.5 to 2 years of experience in an agency environment.
  • Strong grasp of the digital landscape, especially its parameters and design possibilities.
  • Knowledge of web technologies, devices, device sensors and key digital principles.
  • Experience in coordinating with a team of designers, copywriters and digital marketing.
  • A solid command of the English language (grammar, spelling and vocabulary).

About Us

About mCanvas
mCanvas is an ecosystem of sensory mobile ads that helps brands emotionally connect with their audiences. Every ad is made memorable by integrating phone sensors and device features into the brand narrative. mCanvas is creating 'wow'moments everyday by reinventing formats, building tools and providing a marketplace to run these ads at scale. For more details and clientele, visit

About Affinity
Founded in 2006, Affinity is an independent advertising technology company specializing in creating brand and performance led advertising products. It owns and operates 3 unique advertising products – mCanvas, SitePlug and Display SSP. For more info, please visit