Marketing PR and Marketing Communication Specialist (Mumbai, India)

We are a bunch of creative and technology-driven mavens that are on a mission to make mobile ads engaging. We’re developing an ecosystem to achieve this by reinventing formats, building tools and providing a marketplace to run these ads at scale. mCanvas (https://www.mcanvas.com/) is looking for an experienced PR and Social Media specialist for its Mumbai office. The candidate will nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Responsibilities

  • Manage all communication, digital presence and public relations
  • Develop marketing communications plan including strategy, goals, budget, and tactics
  • Develop media relations strategy, seeking high-level placements in print and online media and identifying speaking opportunities
  • Create content for press releases, articles, case studies and presentations
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Liaising with, and answering enquiries from media, individuals and other organizations often via telephone and email
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis
  • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs
  • Maintaining and updating information on the organization’s website

Required Skills

  • 1.5 - 2 years experience in content writing, social media management and public relations
  • Knowledge of web technologies, devices, and digital landscape
  • Experience in creating marketing and promotional materials, both print and electronic
  • A solid command of the English language (grammar, spelling and vocabulary)
  • Self-starter who is eager to take on new professional challenges, and looking for a role with enormous growth potential

About Us

About mCanvas
mCanvas is an ecosystem of sensory mobile ads that helps brands emotionally connect with their audiences. Every ad is made memorable by integrating phone sensors and device features into the brand narrative. mCanvas is creating 'wow'moments everyday by reinventing formats, building tools and providing a marketplace to run these ads at scale. For more details and clientele, visit mCanvas.com

About Affinity
Founded in 2006, Affinity is an independent advertising technology company specializing in creating brand and performance led advertising products. It owns and operates 3 unique advertising products – mCanvas, SitePlug and Display SSP. For more info, please visit Affinity.com