CREATIVE Creative Strategy - Specialist (Mumbai)

Affinity's subsidiary, a mobile story telling ad platform, is looking for an experienced Creative Strategy specialist for its Mumbai office.

Unlike standard mobile advertising solutions, we empower brands to tell more effective brand stories by etching mobile sensors (motion, touch, location, accelerometer, etc.) and features (camera, microphone, calendar, contacts, etc.) in to the ad creative. The Creative Strategy specialist will apply such cutting edge technology solutions to bring innovative and award winning ideas to Affinity’s clients. (visit:

The primary responsibility of this position is to create strong conceptual and strategy-based advertising across mobile media for Affinity’s clients. The role leads the creative studio culturally and is responsible for the quality of the creative product and output.


  • Conceive, develop and produce effective mobile advertising campaigns.
  • Create engaging concepts and mesmerizing designs to achieve the highest level of connect with the clients’ target groups.
  • Oversee campaigns from production to completion.
  • Recruit, lead and manage the design team; schedule and prioritize their queues.
  • Ensure that the working processes (planning, documentation, etc) are run efficiently.
  • Brainstorm visual and copy ideas with other members of the creative team.
  • Work with designers, copywriters, and developers to determine concept feasibility.
  • Pitch ideas to clients by clearly articulating benefits of the team’s creative concepts.
  • Give thoughtful, professional, and direct communication to team members; in particular, give focused, substantive feedback to the creative team and their work.
  • Follow the latest trends in design, advertising and marketing. 

Required Skills

  • 1.5 to 3years of experience in an agency environment.
  • Strong grasp of the digital landscape, especially its parameters and design possibilities.
  • Knowledge of web technologies, devices, device sensors and key digital principles.
  • Experience coordinating a team of designers, copywriters and web developers.
  • A solid command of the English language (grammar, spelling and vocabulary).


Leave travel allowance, medical allowance, conveyance allowance, bonus etc. are a given everywhere & here at Affinity too. However, we strive to go beyond the usual & the drab. If a young competitive work environment, casual dress code, flexible working hours, on-the-house snacks, movies, sports events, flexible leaves, 5-day work week (Mon-Fri), recreational facilities (Pool, TT, Foosball, etc.) are your cheat-codes, then you're sure to win at Affinity.

We are a company, which realizes that its employees are its most important assets & hence we strive towards providing a conducive work environment which is flexible, professional, prospering, stable, innovative and truly international in scope. If you wish to build a career with a thriving, fast-paced and cutting-edge technology company that offers personal & professional growth, we sure do want to hear from you!

About Affinity

Founded in 2006, we are world's leading contextual ad network. We build innovative advertising media and monetization solutions for Advertisers & Publishers.

Our advertising media and monetization solutions are delivered via Affinity's Global Pay-Per-Click (PPC) & Display Advertising Networks. Both these networks help 100,000+ Advertisers reach out to their target audience by delivering over 50 Billion ad impressions each month.

This is achieved through exclusive contextual ad distribution via our network of 10,000+ premium publishers and syndication channels from across North America, Western Europe, Middle East, South-East Asia, India and Australia.

To apply, please send your resume to