Affinity's subsidiary www.mcanvas.com, a mobile story telling ad platform, is looking for an experienced Creative Strategy specialist for its Mumbai office.
Unlike standard mobile advertising solutions, we empower brands to tell more effective brand stories by etching mobile sensors (motion, touch, location, accelerometer, etc.) and features (camera, microphone, calendar, contacts, etc.) in to the ad creative. The Creative Strategy specialist will apply such cutting edge technology solutions to bring innovative and award winning ideas to Affinity’s clients. (visit: www.mcanvas.com)
The primary responsibility of this position is to create strong conceptual and strategy-based advertising across mobile media for Affinity’s clients. The role leads the creative studio culturally and is responsible for the quality of the creative product and output.
mCanvas is an ecosystem of sensory mobile ads that helps brands emotionally connect with their audiences. Every ad is made memorable by integrating phone sensors and device features into the brand narrative. mCanvas is creating 'wow'moments everyday by reinventing formats, building tools and providing a marketplace to run these ads at scale. For more details and clientele, visit mCanvas.com
Founded in 2006, Affinity is an independent advertising technology company specializing in creating brand and performance led advertising products. It owns and operates 3 unique advertising products – mCanvas, SitePlug and Display SSP. For more info, please visit Affinity.com