BRAND ADVERTISING CASE STUDIES
  • IE9
  • Heineken
  • Kingfisher Calendar
  • Shoppers Stop
  • Jab Tak Hai Jaan
  • Son of Sardaar
BRAND
Microsoft IE9
Microsoft, one of the world's most valuable companies, is the world's largest software maker. Microsoft India advertised with Affinity's Premium Display Advertising Network to engage web users, and generate awareness about the powerful features of the newly launched Microsoft IE9 Web Browser.
OBJECTIVE
To make Indian Web Users using the Windows 7 Operating System download the latest IE9 Web Browser. This was to be achieved by making these Web Users visit a specially created landing page.
Microsoft IE9
RESULTS

Affinity's Next-Gen Display
Advertising Network
delivered


5000+

DOWNLOADS WITHIN
ONE MONTH WITH A
13% CONVERSION
RATE



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OUR APPROACH

  • We ran a combination of Geo, Category and Device (OS & Browser) targeted display ad campaigns with multiple ad versions (Banner & Rich Media)
  • These campaigns were contextually targeted at web users (across cities in India) browsing online content related to Entertainment, News, Technology, and Business across Affinity's Premium Display Publisher Network
  • These campaigns were further targeted at web users using Windows 7 OS Machines with web browsers other than IE9
  • Traffic sources included In-Footer, In-Margin, and In-Page Ad Units
  • All the campaign parameters (Categories, Traffic Sources, etc.) were constantly optimized by Affinity's dedicated Account Managers to enhance campaign performance and conversion rates
In-Footer Implementation In-Margin Implementation In-Page Implementation



BRAND
Heineken
Heineken, the leading Dutch beer brand in association with GroupM partnered with Affinity's Next-Gen Display Network to promote their brand as the official sponsor of 'Skyfall' - The latest James Bond movie.
OBJECTIVES
  1. To gain prominence amongst the target audience by creating buzz around the new "James Bond's Drink" - Heineken
  2. Build curiosity and awareness for the new James Bond movie- Skyfall by re-directing the audience to play a web game "Crack The Case" - James Bond Style!
Heineken
RESULTS

Affinity's Next-Gen Display
Advertising Network
delivered


3 MILLION

IMPRESSIONS WITH
OVER
1.2% CTR
WITHIN 3 WEEKS


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OUR APPROACH

  • We ran a category targeted display ad campaign through our premium In-Footer Ad Unit displaying multiple above-the-fold banner ads. The premium visibility provided by In-Footer was complimented by garnering extensive reach for the campaign through our In-Page Ad Unit running multiple contextually targeted standard banner ads
  • These campaigns were contextually targeted to web users (males, aged 21-35) browsing online content related to Entertainment, Auto, Sports, News, and Technology across Affinity's Premium Display Publisher Network
  • We worked closely with the creative team at GroupM to ensure that the banners captured the thrill and the essence of being James Bond. These banners invoked the user's curiosity and allowed him to play a game named "Crack The Case" - James Bond Style!
  • Affinity's dedicated Account Managers continuously optimized campaign delivery by serving higher volumes during the peak hours of the day as well as late in the night, in order to grab the attention of our target audience and boost performance
In-Footer Implementation In-Page Implementation
BRAND
Kingfisher
Kingfisher in association with GroupM partnered with Affinity to advertise the 2013 edition of the annual Kingfisher Calendar.
OBJECTIVE
To garner exclusive premium visibility and prominence amongst the youth through our Premium Display Publisher Network.
Kingfisher
RESULTS

Affinity's Next-Gen Display
Advertising Network
delivered


2 MILLION

IMPRESSIONS &
40,000 UNIQUE VISITORS
WITHIN 20 DAYS


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OUR APPROACH

  • We ran a category targeted display ad campaign through our premium In-Footer Ad Unit displaying multiple above-the-fold banner ads
  • The exclusive premium visibility provided by In-Footer was complimented by garnering extensive reach for the campaign through our In-Page Ad Unit running multiple contextually targeted standard banner ads
  • These campaigns were contextually targeted to web users (aged 21-35) browsing online content related to Entertainment, Lifestyle, Auto, Sports, News, and Technology across Affinity's Premium Display Publisher Network
  • Affinity's dedicated Account Managers continuously optimized campaign delivery by serving higher volumes during the peak hours of the day as well as late in the night, in order to grab the attention of our target audience and boost performance
In-Footer Implementation In-Page Implementation



BRAND
Shoppers Stop
Shoppers Stop, India's leading department store chain and GroupM partnered with Affinity's Premium Display Advertising Network to promote Shoppers Stop's Upto 51% end-of-season sale.
OBJECTIVE
To create awareness and drive unique visitors to the Shoppers Stop Website by promoting their end-of-season sale.
Shoppers Stop
RESULTS

Affinity's Next-Gen Display
Advertising Network
delivered


2.3 MILLION

IMPRESSIONS WITH
1.2% CTR IN 15 DAYS.



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OUR APPROACH

  • We ran a combination of Geo (Country-State-City Level) and Category targeted display ad campaigns utilizing our flagship premium ad unit - In-Footer - running above-the-fold 728x90 banner Ads
  • These campaigns were contextually targeted at web users (across specific cities in India) browsing online content related to Shopping, Lifestyle, and News
  • All campaign parameters were continuously optimized by our dedicated account managers, which guaranteed that the ad was served at a high frequency, whilst providing unique visitors. This ensured high visibility to the brand and helped Shoppers Stop reach out to as many avid shoppers as possible
In-Footer Implementation
BRAND
Jab Tak Hai Jaan
Yash Raj Productions in association with Epigram Advertising wanted to run a high-impact promotional campaign to generate buzz around the release of Jab Tak Hai Jaan - One of the biggest Bollywood movie releases of 2012.
OBJECTIVE
Create intrigue amongst the target audience and generate buzz by making web users engage with a unique creative (featuring a different song from the movie) every week.
Jab Tak Hai Jaan
RESULTS

Affinity's Premium Display
Advertising Network
delivered


5 MILLION

IMPRESSIONS
WITH 2% CTR
WITHIN A MONTH



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OUR APPROACH

  • We completely customized our premium In-Footer ad unit by creating a specially designed above-the-fold ad, complimenting the movie's visual theme. This proved to be an ideal vehicle for premium, prominent branding
  • Within this custom ad, we integrated a video unit that streamed the movie's music videos from its YouTube page, thus increasing the view count with every impression
  • This campaign ran for 4 weeks. We suggested a change of creative on a weekly basis, thereby promoting a new song every week. Each new creative was set to compliment the colours of the characters' attire in the video
  • The creatives were designed with a view of fostering high engagement and interactivity - The web users were provided with a variety of options to either "Watch", "Own" or even "Set the song as their Caller Tune" from within the ad itself
  • This campaign was contextually targeted at web users in India browsing online content related to Entertainment, Lifestyle, and News across our Premium Display Publisher Network
  • Our dedicated team of Account Managers continuously optimized ad delivery using various techniques like day-parting to gather maximum viewership thereby increasing the effective reach of the campaign
In-Footer Fully Customized Unit In-Footer Implementation In-Footer Fully Customized Unit In-Footer Implementation In-Footer Fully Customized Unit

In-Footer Implementation In-Footer Fully Customized Unit In-Footer Implementation

BRAND
Son of Sardaar
Ultra Violet Digital wanted to run a short burst - high impact promotional campaign for the movie Son of Sardaar - one of the big bollywood Diwali releases in 2012.
OBJECTIVES
  1. To drive engagement on Social Media Pages (Facebook & YouTube).
  2. To Garner maximum visibility while promoting the movie through its music videos pre & post the stipulated release date.
Son of Sardaar
RESULTS

Affinity's Premium Display
Advertising Network
delivered


750,000

IMPRESSIONS WITH
OVER
1.5% CTR
WITHIN 3 DAYS


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OUR APPROACH

  • We completely customized our premium In-Footer ad unit by creating a specially designed above-the-fold ad that donned the various attributes of the movie, whilst giving a sparkling Diwali touch to the ad
  • We incorporated a 300x250 video unit within the banner for previewing the movie promos and its songs which were streamed via the movie's official YouTube Channel. This directly contributed to the video's view count on YouTube everytime the In-Footer loaded
  • A prominent "Know More" CTA re-directed web users to the movie's Facebook page which provided the users with a chance to participate in contests, buy tickets, and be a part of its community
  • This campaign was contextually targeted at web users in India browsing online content related to Entertainment, Lifestyle, and News across our Premium Display Publisher Network
  • Our Account Management Team strategically ran this campaign across 3 specific days to promote the following phases:
In-Footer Implementation In-Footer Implementation
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